MAM
12th IAA Olive Crown Awards: Kirloskar bags ‘Green Campaign of the Year’ award
Mumbai: Adland rolled out the green carpet at the 12th edition of the Olive Crown awards hosted by the India Chapter of the International Advertising Association (IAA) on 28 April in Mumbai. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising.’
The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru for his efforts to ‘Save Soil’ and his new endeavour of a 100-day long motorcycle journey to spread awareness about soil degradation.
‘Green Campaign of the Year’- gold was bagged by Kirloskar – Limitless for its ‘Mother Nature Says Hello’ campaign, while Reliance Industries won the ‘Green Brand of the Year’- gold for its ‘Stories of Sustainability.’
Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both bagged the gold in the category ‘Green NGO of the Year.’
Shreerang Charitable Trust took home a haul of six awards, followed by Centrick Marketing Solutions LLP who picked up three Olive Crowns.
‘Young Green Crusader of the Year’ was awarded to Harshvardhan Joshi, an Indian mountaineer who reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum.
The event was attended by senior marketing, media, and advertising professionals from across the country. Blue Star Ltd was the cooling partner; Vijayavani and Warner Bros Discovery were the associate partners, and Hungama Digital Media was the ‘green partner’ for the event.
An eminent jury comprising renowned professionals such as Havas Group chairman and chief creative officer Bobby Pawar, Wunderman Thompson regional creative director- South Asia Tista Sen, House of Awe co-founder Carlton D’silva, and Madison BMB CEO and chief creative officer Raj Nair shortlisted the winners through a rigorous process.
“The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth,” said IAA – India Chapter president and Warner Bros Discovery – South Asia managing director Megha Tata. “They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is a true force for good and that is why we decided to support ‘Save Soil’. I really hope that the IAA India Chapter continues to take on one good cause every year and use the magic of the Marcom industry to amplify that cause.”
Addressing the gathering, the minister for environment and tourism of Maharashtra Aaditya Thackeray spoke about the government’s new efforts of adding 24 new conservation reserves in Maharashtra and 15000 hectares of wetland for protection. “In these times of climate emergencies, it’s no longer about the future generation, this is about us, this is about being selfish because each of us can make this a better planet, to have clean air, clean water and a world which is freer and safe without hazards,” he added.
As an Olive Crown Initiative, IAA along with AAFA is supporting the global ‘Save Soil’ movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation.
Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, McCann Worldgroup India & Chairman McCann Asia Pacific CEO & CCO Prasoon Joshi; Mullenlowe Lintas group CCO and chairman Amer Jaleel, and Wunderman Thompson South Asia chief creative officer Senthil Kumar judged the entries received for the ‘Save Soil’ campaign.
The joint winners were: Rohan Joseph, Vallabh Yeolkar, and Raj Nair from Madison BMB and Masumi Shrimankar from Fulcro. A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.
“The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability,” said IAA Olive Crown Awards chairperson Pradeep Dwivedi. “It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”
Check out the complete list of winners here.(EMBED: Winner doc)
MAM
MS Dhoni joins Olympiad toppers on Allen Online series Rise to the Top
Episode with Aadish Jain and Krishnarghya Pramanik premieres at 7 pm.
MUMBAI: From cricket pitches to academic podiums, the conversation about excellence is crossing fields. Allen Online is set to release the second episode of its student conversation series Rise to the Top, featuring a discussion between cricket legend Mahendra Singh Dhoni and two young Olympiad achievers. The episode will premiere on the organisation’s Youtube channel at 7 pm today.
The conversation brings together Dhoni with students Aadish Jain from Haryana and Krishnarghya Pramanik from West Bengal, both recognised for their achievements in international Olympiad competitions.
Jain’s journey highlights perseverance. After failing in his first attempt, he continued preparing and eventually secured a gold medal at the International Junior Science Olympiad. Pramanik, meanwhile, achieved International Rank 1 in a global Mathematics Olympiad at a young age through online learning.
The Rise to the Top series aims to bring accomplished students and well known personalities together for candid conversations about ambition, discipline and the mindset needed to succeed in competitive environments.
In the episode, Dhoni discusses preparation strategies, curiosity driven learning and the pressure students often experience while preparing for demanding academic goals.
Drawing parallels between sports and academics, he emphasised the importance of maintaining balance while striving for excellence.
“It is very important to switch on and switch off,” Dhoni said during the conversation. “For me, riding bikes or playing sports like badminton and padel helps me recharge. I believe students should explore different sports early, because unless you try something, you will never know what you are naturally good at.”
Dhoni also encouraged students to remain curious and ask questions as part of the learning process, noting that curiosity and the willingness to seek answers play a crucial role in personal growth.
The episode also touches on the role of mentors and parents in shaping young achievers. Both students acknowledged the support and guidance they received from teachers and family members while preparing for their academic milestones.
Through the Rise to the Top series, Allen Online hopes to create a platform where students can learn from real journeys of persistence and achievement while gaining practical insights into managing ambition, pressure and curiosity in competitive academic fields.
The episode featuring Dhoni alongside Aadish Jain and Krishnarghya Pramanik will be available on the Allen Online Youtube channel from 7 pm today.
