Ad Campaigns
12 ad campaigns that bagged Gold at Effies 2015
MUMBAI: Though multiple advertising agencies were lauded for their ad campaigns, only a few were able to bag the coveted Gold award at the recently concluded Effie Awards 2015.
MullenLowe Lintas bagged six Gold awards, O&M bagged four, McCann bagged two, BBDO bagged two and Contract Advertising bagged one Gold statuette.
Here’s taking a look at the ‘golden’ ads:
1) Brave N Beautiful – MullenLowe Lintas created ‘Brave and Beautiful’ campaign for Dabur Vatika to salute the women who have defeated cancer. The campaign bagged gold award for consumer products.
2) Delay marriage – This campaign for Fair and Lovely for Hindustan Unilever is created by MullenLowe Lintas. It bagged the gold for best consumer product for cosmetics, toiletries and personal hygiene award.
3) Drinks and Memories – MullenLowe Lintas created the ‘Drinks and Memories’ campaign for client Hector Beverages’ brand PaperBoat. The campaign takes a ride down the river of memories. It bagged two Gold awards for consumer product and David vs. Goliath.
4) Ariel-Share the load – BBDO India created Ariel share the load campaign for Ariel-matic for Procter & Gamble India. It bagged two gold awards for consumer products and integrated advertising campaign. The campaign highlights the fact that though women might be making great leaps in professional life, she will be doing same amount of work in her own house.
5) Truecaller – Take the right call – The campaign was created to make users aware about taking the right calls. Contract Advertising India created this ad for Truecaller company True Software Scandinavia AB. The campaign bagged gold award for Services – Telecom related products.
6) Go solo – The campaign was created by MullenLowe Lintas for Star India’s OTT brand Hotstar. The campaign was about how the audience can watch their shows independently without sharing their remote with anyone.
7) U quit something I quit something – The campaign was created to help India quit smoking. It was created by McCann Worldgroup India for Cipla’s brand Nicotex. It bagged gold award for Healthcare category.
8) End Acid Sale – The campaign was created by Ogilvy & Mather for client and brand Make Love Not Scars. The campaign bagged two gold awards for direct marketing and the Effie for Good. The campaign was about the fight to end acid attack in India.
9) Making women’s heart visible – A campaign by McCann Worldgroup India for Marico’s Safolla bagged the gold award for experimental marketing.
10) A for Anthem – The campaign created by Ogilvy and Mather for The Akansha Foundation bagged the gold award for Effie for Good. The campaign was made to teach the National Anthem’s meaning by song and visuals.
11) Winning back Love Lost – Ogilvy and Mather India created the ad for Titan Raga. It bagged the gold for integrated advertising campaign. The ad shows a woman, who is modern, progressive, confident and passionate.
12) From packaged food packing good – The Tata Tea campaign created by MullenLowe Lintas bagged the best on-going campaign award. In this ad Shah Rukh Khan makes choti shuruaat towards achieving women’s equality.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
