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Sun Direct rolls out special South DPO Pack 4

DTH player Sun Direct is rolling out a bundle of both paid and free to air (FTA) South channels priced at Rs 419 per month, amid the new TRAI tariff order.

DTH DTH Services
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Tata Sky to launch new sports, regional packs from 23 April

With the new TRAI tariff order (NTO) coming into the picture, DTH players have been on a roll in a bid to grab consumers’ attention by launching long-term recharge offers. Likewise, TataSky has also launched new packs starting at Rs 139.

DTH DTH Services
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TRAI's new tariff order causes sharp decline in TV viewership

After the new tariff order implementation, television viewership in India has dipped due to ongoing disruption in the cable and broadcasting ecosystem. Zee News reported that as per CSLA the viewership of the top five broadcasters reduced to 78 per cent from almost 90 per cent earlier.

Television TV Channels Viewership
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Tata Sky vs TRAI: Delhi HC lists matter for 25 April

The Delhi High Court has adjourned the petition of top DTH operators Tata Sky, Discovery India Communication, Airtel Digital TV and Sun Direct challenging Telecom Regulatory Authority of India (TRAI) and its new tariff regime to 25 April.

Regulators TRAI
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New TRAI tariff order to impact ad revenue, subscription growth

The new TRAI tariff order by the industry regulator may affect not only the advertising revenue of Indian media companies but also subscription growth. Financial services company Nomura has predicted that near term impact remains tough due to the new regime.

Regulators TRAI

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