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Disney Plus subscriber growth decelerates with 2.1 mn additions in Q4 2021

Mumbai: Disney Plus added 2.1 million subscribers in the fourth quarter 2021 much lower compared to the previous quarter where it added over 12 million subscribers. The streaming service saw subscriber growth in domestic and international markets except in India (Disney Plus Hotstar) where the...

Television TV Channels Viewership
Prabh Simran Singh moves on from Disney+ Hotstar

Mumbai: Disney+ Hotstar EVP and head of subscriptions Prabh Simran Singh has moved on from the video streaming service after a five-year stint. He had joined the OTT platform in October 2015.

iWorld Over The Top Services
Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.

iWorld Over The Top Services
HUL becomes top advertiser in week 39: Barc data

Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘...

MAM Marketing MAM
HUL leads advertiser’s tally in week 37: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54. Brooke Bond Lipton India, ITC Ltd, Godrej...

MAM Marketing MAM

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