Brands
Celsius100 Consulting names Rhys Rufus CEO
Long-time leader steps up as firm bets on continuity to drive next growth phase
BENGALURU: Celsius100 Consulting Private Limited has elevated long-serving leader Rhys Rufus to chief executive officer, marking a leadership shift as the firm prepares for its next phase of growth.
Rufus takes over from founder S Ghosh, who will continue as founder and managing director. In his new role, Ghosh will focus on strategic direction and new business opportunities, while Rufus assumes responsibility for daily operations and growth initiatives.
The appointment caps a 16-year journey for Rufus at the company. Having joined in its early years, he went on to build Celsius100’s digital services arm from scratch, turning it into one of the firm’s fastest-growing verticals. Under his leadership, the company strengthened its capabilities across digital marketing strategy, performance marketing, campaign execution and measurement.
Beyond digital, Rufus has played a key role in shaping the organisation’s talent pool and expanding its client base. He has led business development efforts across India and helped extend the firm’s footprint into the United Kingdom, reinforcing its position as a cross-market consulting partner.
“Rhys has been the backbone of our growth story for 16 years. He built our digital services practice from scratch, assembled a brilliant team, and won the trust of clients in India and the UK. His calm temperament, his deep commitment to quality, and his ability to forge lasting partnerships make him the ideal person to lead Celsius100 into its next chapter. I could not be more confident in this transition,” said Celsius100 Consulting Private Limited founder and managing director S Ghosh.
Rufus struck a reflective note on taking charge. “Celsius100 has been home for the better part of my professional life and I am deeply honoured to take on this responsibility. We have built something unique together over almost two decades, and I look forward to working with our talented team and valued clients to take the company to new heights. Our focus will remain on delivering work that truly transforms our partners’ businesses,” said Rufus.
Colleagues describe Rufus as a steady hand under pressure and a leader who prioritises long-term relationships. His elevation signals a clear bet on continuity, with the company choosing to promote from within rather than look outside for leadership.
As Celsius100 enters its next chapter, the transition reflects both stability and ambition, with a familiar face now steering the firm towards fresh opportunities.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
