iWorld
Zeop deployes Broadpeak to improve video delivery
MUMBAI: Broadpeak, a leading provider of content delivery network (CDN) technologies and live and video-on-demand (VOD) servers for cable, IPTV, OTT, hybrid, and mobile TV operators worldwide, today announced that Zeop, the first and leading fiber operator based on the French island of Reunion, has deployed Broadpeak solutions to improve video delivery. Using a combination of Broadpeak’s BkS400 cache servers and BkM100 CDN manager, Zeop can cost-effectively distribute VOD content via a content provider located in France, while providing an exceptional quality of experience (QoE) and quality of service (QoS) to end users.
“Recently, we wanted to offer subscribers a wider choice of content. Under standard video delivery architecture, this would have been extremely challenging in terms of the transit and CDN-as-a-service costs incurred. We needed an optimized video delivery solution,” said Zeop CTO Martin Vigneau. “Broadpeak’s video caching technology dramatically reduces our transit and contribution link costs, allowing us to deliver a wider range of popular video content at a fraction of the cost of traditional CDN methods, while providing a better quality of experience and service.”
Broadpeak pre-provisions popular video content in a local cache server, located in the operator’s network in Reunion. Each time an end user requests video content, it is directly streamed by the BkS400 local server, without needing to reach the content provider’s origin server. The technology is deployed on virtual machines, optimizing Zeop’s costs even further.
Broadpeak’s BkS400 servers deliver video content via adaptive bit rate (ABR) technology, guaranteeing a high level of video quality. The presence of a local cache removes any latency that could take place between the origin server and the edge network. This mechanically benefits the QoS, and also the QoE, since higher video profiles will be streamed more often. Broadpeak’s BkS400 server offers broad format support (e.g., Apple HLS, Microsoft Smooth Streaming, Adobe HDS, and MPEG-DASH) so that operators can deliver video content anytime, anywhere, on any device. Zeop is also delivering content in the Microsoft Smooth Streaming format.
Broadpeak’s cache servers also collect analytics about end user sessions, allowing Zeop to identify trends in audience behaviors. Zeop can monitor a full range of statistics related to video streaming, including bit rate per source, cache status percentage (e.g., cache hit, cache miss), requests per second, average time to serve, and HTTP status codes per second. By employing a solution with sophisticated analytics, the operator can provide detailed information to marketing, operations, and support teams to assist them with strategic decision-making.
“Using Broadpeak’s solution, Zeop can now negotiate with other content providers to offer a wider choice of content to their subscribers,” said Broadpeak CEO Jacques Le Mancq. “Broadpeak’s solution also enables Zeop to interface with other CDN service providers and deliver content in a wide range of ABR formats to address all growing consumer demand for high-quality video content on every screen. The end results are lower video delivery costs, more flexibility, and a better QoS and QoE for end users.”
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
