iWorld
YuppTV launches ETV Telegu for US viewers
MUMBAI: The popular and prestigious Telegu channel ETV will now be available on YuppTV again. With ETV in the bouquet, YuppTV becomes the most dominant provider of Telugu content to the US region.
As a favorite channel of the Telugu diaspora in the US, ETV is one of the most sought after paid channels included in the Telugu package offered to US customers by YuppTV.
Talking about the launch, YuppTV CEO Uday Reddy said, “By offering ETV, we have become the dominant provider of Telugu content in the US Region. It is for the benefit and pleasure of thousands of Telugu viewers in the US that we have gone this extra mile to bring ETV back on YuppTV.”
“Our aim is to give viewers a 360-degree experience and we will not compromise on any front, to deliver on our promise. We are sure that TV viewers in the US will welcome this new launch with enthusiasm. We are happy to give them the channels of their choice and trust that they enjoy every viewing moment,” he added.
The Telugu package offered by YuppTV will cover all the important Telugu channels being aired in India. Viewers in US can stay completely updated of any key coverage, news bulletins or entertainment.
Also, Yupp TV recently launched its own streaming player. Viewers will now be able to access more than 180 channels worldwide using any compact or portable wi-fi enabled player. Content will be made available as live V, catch-up TV, TV shows and movies in 1080p high definition (HD) quality to subscribers, turning normal TVs to smart TVs.
YuppTV delivers more than 180 Indian television channels worldwide in 11 languages that comprise Hindi, Tamil, Bengali, Punjabi, Marathi, Telugu, Malayalam, Kannada, Bhojpuri, Oriya and Assamese to its viewers.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
