iWorld
Viu brings best of korean shows to india
MUMBAI: Viu, the premium video-on-demand service by Vuclip and PCCW today has launched popular Korean dramas for their viewers in India. After successfully rolling out Korean TV Shows in other Asian markets, Viu has now expanded its Korean content library to the young digital consumer in India. Viu continues to be a trendsetter in offering digital entertainment that popularizes the global phenomenon of Hallyu among the Indian millennials.
Shows available on the service include hits like ‘Come Back Alive’, ‘Heirs’, ‘My Love From Another Star’, ‘Descendants of the Sun’, ‘Sweet Stranger and M’, ‘Doctors’, ‘Poet Warrior Youth’. The plan is to launch 20 more shows by March 2018. The entire library can be accessed at https://www.viu.com/ott/in/korean-en/korean_dramas.
Speaking on the launch, Viu India, Country Head – Vishal Maheshwari said, “We have witnessed a very healthy uptake by young viewers, aged 18 to 24 years, who are watching Korean TV shows with English subtitles. The youth of India today are looking for world class TV shows. Korean TV shows deliver on all aspects from story to production which makes it such a success. The trend of watching Korean content is picking up rapidly across the country.“
Viu has approximately 4,000 hours of the latest Korean drama and variety shows telecast from SBS, KBS, MBC and CJ E&M for all regions. All of this content can be accessed at https://www.viu.com or by downloading the Android app from Google Play or the iOS app from the Apple App Store.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
