iWorld
Vdopia strengthens global footprint with 100% growth in 2013
MUMBAI: Vdopia Inc. a global leader in mobile video and rich media advertising announced its significant growth and expansion in 2013, doubling its staff count globally and opening new offices in several key markets.
Currently, the company has 230 employees as it builds its global presence, including opening offices in Germany and Australia in Q3, 2013, on the back of significant growth and demand for online mobile and video expertise. Vdopia’s expanding presence means dedicated resources on regional campaigns for current global clients, while also bringing Vdopia solutions and services to new regional publishers and advertisers.
“Over the past 12 months Vdopia has grown at a tremendous rate, enabling us to enter new markets and attract top talent globally,” said Srikanth Kakani, Founder and CEO, Vdopia.
He continues, “As a company we will continue to invest in new technology to ensure Vdopia remains the global leader in mobile video and rich media advertising. We already work with some of the biggest companies in the world across a wide variety of industries; however, we look forward to growing our business and expanding our global presence even further in 2014.”
“Vdopia has a seen a rapid growth in terms of business and publisher relations in the SEA market while embracing the market challenges of the time and working collaboratively to achieve engaging campaigns. Further to our expansion will be a new, state-of-the art office which will incorporate a Media Lab at Delhi-NCR region, factoring in innovation, R&D and technology to deliver global solutions.” said Preetesh Chouhan, VP, Vdopia APAC.
The company, which opened its first office in the US in May 2007, also plans to move its New York and Los Angeles offices into new, larger spaces in early 2014 to accommodate continued growth.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
