iWorld
Twitter gives power to woman
MUMBAI: In the last two years, Twitter has just seen a rise in the number of users. It has become a phenomenon. But the microblogging site was criticised time and again for gender imbalance in the top ranks. However, the social media platform seems to have rectified it by bringing on to board executive Marjorie Scardino to its director ranks.
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Scardino is not just Twitter’s first female director; she’s also one of the first person with an experience in old media. Scardino with whom the Twitter board to expand to eight members, is a former chief executive of publishing company Pearson and has served as an editor for the Associated Press, a publisher of a Georgia Gazette newspaper and is also the former CEO of The Economist Group and a former board member of phone maker Nokia.
In a regulatory filing, Twitter said that Scardino will replace David Rosenblatt on Twitter’s audit committee. However, Rosenblatt will continue to be on the compensation committee.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
