iWorld
Tips to make the best use of #hashtags on Twitter
When something happens in the world, it happens on Twitter, and hashtags have been collating some of the most important conversations on Twitter. A hashtag—written with a # symbol is used to index keywords or topics on Twitter. They connect Tweets that talk about the same thing in one place. As the internet gears up to celebrate the 13th birthday of the hashtag on August 23, here are some pro-tips on Twitter hashtags.
How to use hashtags on Twitter:
· Just use the symbol (#) before a relevant keyword or phrase in a Tweet.
· Click on the hashtagged word in any message and all the Tweets with similar hashtags will come-up on your timeline.
How to ensure the hashtags you used are functional:
· A hashtag will not work as intended if there are spaces or punctuations in it. Punctuation marks ( , . ; ' ? ! etc.) will end your hashtag wherever punctuation occurs.
· A hashtag will not work with letters or numbers in front of the # symbol. The # symbol must have a space directly in front of it in order for it to show correctly in searches. If you write 123#sofun or word#sofun, your Tweets will not show in searches for the hashtag #sofun
· A hashtag will not work if completely made of numbers. However, if you include letters following the numbers in the hashtag, for example, #123go, then the hashtag will work correctly.
Fun facts about using hashtags on Twitter:
· If an individual Tweets with a hashtag on a public account, anyone who does a search for that hashtag may find their Tweet.
· Popular hashtags often emerge as Trending Topics.
· Hashtags are not case-sensitive, but adding capital letters does make them easier to read.
· Twitter recommends using no more than two hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
So, #AreYouExcited to #BeCreativeWithHashtags on Twitter?
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iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
