iWorld
Tips to make the best use of #hashtags on Twitter
When something happens in the world, it happens on Twitter, and hashtags have been collating some of the most important conversations on Twitter. A hashtag—written with a # symbol is used to index keywords or topics on Twitter. They connect Tweets that talk about the same thing in one place. As the internet gears up to celebrate the 13th birthday of the hashtag on August 23, here are some pro-tips on Twitter hashtags.
How to use hashtags on Twitter:
· Just use the symbol (#) before a relevant keyword or phrase in a Tweet.
· Click on the hashtagged word in any message and all the Tweets with similar hashtags will come-up on your timeline.
How to ensure the hashtags you used are functional:
· A hashtag will not work as intended if there are spaces or punctuations in it. Punctuation marks ( , . ; ' ? ! etc.) will end your hashtag wherever punctuation occurs.
· A hashtag will not work with letters or numbers in front of the # symbol. The # symbol must have a space directly in front of it in order for it to show correctly in searches. If you write 123#sofun or word#sofun, your Tweets will not show in searches for the hashtag #sofun
· A hashtag will not work if completely made of numbers. However, if you include letters following the numbers in the hashtag, for example, #123go, then the hashtag will work correctly.
Fun facts about using hashtags on Twitter:
· If an individual Tweets with a hashtag on a public account, anyone who does a search for that hashtag may find their Tweet.
· Popular hashtags often emerge as Trending Topics.
· Hashtags are not case-sensitive, but adding capital letters does make them easier to read.
· Twitter recommends using no more than two hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
So, #AreYouExcited to #BeCreativeWithHashtags on Twitter?
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iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
