e-commerce
Ticketplease.com offers customised solutions to users from Tier 2 & 3 cities
MUMBAI: After partnering with biggest events and movies in 2013, TicketPlease.com, one of India’s largest entertainment ticketing portal has further re-inforced its market position with focus on Tier 2 & 3 cities of India. While Ticketplease team now offers movie tickets in 79 cities with its partner theatres and multiplex chains, it also has lined up events and discount deals that reach the heart of India i.e. the Semi urban and rural population
From being the official ticketing partner for Yo Yo Honey Singh’s Concert which recently took place in Balewadi Stadium, Pune and bringingNikhil Chinappa’s EDM Fest to Baroda in February 2014, Ticketplease has been penetrating and targeting the smaller cities in the country with its line up of India Fiesta Latina in Agra & Jaipur, Arijit Singh Live in Concert in Ahmedabad.
Ticketplease.com has also partnered with various brands and created special offers exclusive to their customer base viz
 |
Speaking about how TicketPlease is expanding its operations, Mr Praful Baweja, Head – Business Development (Entertainment), Ticketplease says: “We have had many key insights about Internet Users & thereby Entertainment consumers in Tier 2 & 3 cities through our Movies, Events & Offers. Some of them include the growth of internet penetration in rural India being driven largely by the mobile phone; 70% of rural India’s active internet population access the web via mobile phones. This may have to do with the difficulty in accessing PCs. Also forty-two percent of rural India’s internet users prefer using the internet in local languages. The high prevalence of content in English is a hurdle for much of rural India.
We adapted this intelligence in current initiatives with communication being done in locally favoured language and seen encouraging response with higher conversion. Customised Solutions based on local language and local convenience would continue to be our key focus along with growth”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
