iWorld
The Viral Fever and Girliyapa win big at India Content Leadership Awards 2018
MUMBAI: The Viral Fever (TVF) and its network channel – Girliyapa – won five awards at India Content Leadership Awards held recently in Mumbai. TVF won the much-coveted Content Enterprise of the Year award along with Best Entertaining Content for Bachelors Season 2. Girliyapa, created for the 21st century woman, won Best Humorous content award for ‘No More Dishstress’ and Best Content in a Video marketing campaign – Special mention for ‘Whisper’s SitImproper’. Sameer Saxena, CCO and Head, TVF Originals, who has even acted in shows such as TVF’s ‘Humorously Yours’, was presented the Content Leader of the Year (Person) award.
TVF Originals, CCO and Head, Sameer Saxena said, “The month has started with a bang for us. The five awards won belong to each person at The Viral Fever and Girliyapa. This recognition will keep pushing us to work harder and create content that viewers will love and relate to. We are always eager to experiment with our content – and we believe this is one of the reasons our viewers accept our content, wholeheartedly.”
The winning shows can be viewed on the links below:
· Best Entertaining Content – Bachelors Season 2 (The Viral Fever) – https://bit.ly/2JnrWJk
· Best Humorous content – No More Dishstress (Girliyapa) – https://bit.ly/2JBDRUS
· Best Content in a Video marketing campaign – Special mention – Whisper’s SitImproper (Girliyapa) – https://bit.ly/2IDByPN
Earlier this year, TVF won multiple awards including Best Story (Akarsh Khurana and Sumeet Vyas for Tripling), Best Music (Amar Mangrulkar), Best Branded Content and Best Marketing Campaign for TVF Tripling. ImMATURE, a yet-unreleased web series by TVF, earned its place among the Top 10 digital series globally, as the only Indian selection to the first edition of the Cannes International Series Festival – CANNESERIES earlier this year. It was screened at Cannes on 11th April, 2018.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
