iWorld
SureWaves wins BCS Ratna Award
BANGALORE: SureWaves MediaTech Pvt Ltd, a next-generation media convergence company was awarded ”Best Innovative Technology” for its groundbreaking technology at the 5th BCS Ratna Awards 2014 held yesterday at New Delhi. The awards honored organizations that have been playing the role of a catalyst in Broadcasting, Media, DTH, Technology Providers & Cable TV industry in all areas. Founded in 2006, SureWaves, with over 30 technology patents, is one of the most innovative Indian start-up in recent times based out of Bangalore.
SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. The SureWaves Spot TV Network, one of the largest connected television networks of its kind anywhere in the world spans across 28 states and 7 union territories in India through partnerships with over 280 local TV channels that reach more than 80 million households and 400 million viewers.
On receiving the award Mr. Mandar Patwardhan – Chief Operating Officer, SureWaves said “We are extremely delighted and on behalf of SureWaves, I thank BCS Ratna Awards and Aavishkar Media Group for having recognized us with this award. For us, to win the Best Innovative Technology award is, of course, very motivating. We pride ourselves on our innovative flagship product – SureWaves Spot TV Network, which has made advertising on local channels accountable, measurable and is enabling national advertisers to reach out to a hitherto untapped audience.”
Since its inception in 2010, BCS Ratna Awards have become a symbol of excellence in the broadcasting and Distribution industry. This year, the awards focused not only on the excellence in the traditional media but also on path breaking initiatives in the case of new media as well. It was a one of its kind opportunity for Broadcasters, MSOs, LCOs, Technology & Content Providers, DTH stakeholders to come together on a single platform.
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
