iWorld
Spuul premiers Mumbhai Connection
Spuul, the popular online streaming service for Indian cinema and television, brings the ultimate movie experience right to its users with the premiere of Mumbhai Connection. Viewers can avail the offline sync feature to watch this highly appreciated movie, which had a day and date release on Spuul on Friday, August 22.
Spuul users worldwidecan watch Mumbhai Connection on all second screen devices including mobile, web, smart TV’s etc. the same day it hits theatres. Spuul, which is the official online partner for the movie has opted for the day and date strategy to offer trade with the advantage of multiple screens. This initiative comes in the wake of providing content to its customers so as to avoid piracy.
Mumbhai Connection is the story of an Indian salesman who joins an Atlanta IT company only to learn that it is run by the Mumbai mafia. Revealing the functioning of the powerful and dangerous mafia, it shows how the salesman’s life changes overnight as he finds himself trapped. Mumbhai Connection features RafiqBatcha, Srinivas, Dick Mays, Aliessa P. Badresia, Chrissy Chambers, Eli Jones and David Peirce. The movie is about the hardships of a boy who has all the goodness in his heart and mind.
Speaking on this development, Prakash Ramchandani, Chief Content Officer, Spuul said, “Spuul is very well placed to meet the growing demands of the movie watchers online. We are excitedto add Mumbhai Connection in our library and make quality content easily accessible. The idea is to curb piracy and provide a legal platform for the industry.”
RafiqBatcha, Producer-Actor of Mumbhai Connection, said,“The Mumbhai Connection team is very pleased to be associated with Spuul and have them as Video on demand partners. Mumbhai Connection is dark absurd comedy about the world of IT clashing with the world of Mafia. Its novel plotline is bound to connect with metro audiences in India especially the youth who are cutting edge users of technology. With Spuul as partner, we are able to make our award winning film available on platforms that these audiences use most the most for their media consumption. Mumbhai Connection is the first Hindi film set and shot in Atlanta, USA.”
Spuul, standing by its promise of being consistent and providing new content recently introduced the comedy club, which includes funny shows like Jay Hind!. The users can also have hassle – free entertainment at home or while travelling with offline sync for free. We are working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
