iWorld
Spuul adds ‘Dum Laga Ke Haisha’
MUMBAI: Spuul the popular online streaming service for Indian cinema and television has added Yash Raj Films’ ‘Dum Laga Ke Haisha’ on pay-per-view to their extensive movie catalogue.
‘Dum Laga Ke Haisha’ is a light-hearted romantic comedy starring Ayushmann Khurrana and Bhumi Pednekar in lead roles. It released in early 2015 and is produced by Yash Raj Films and directed by Sharat Katariya. The album of the film has been composed by Anu Malik and background score has been given by Italian composer Andrea Guerra. An unusual love story set in the 90s, ‘Dum Laga Ke Haisha’ breaks the stereotypes on several fronts.
Speaking on this development, Subin Subaiah, CEO, Spuul Global, said, “We have added ‘Dum Laga Ke Haisha’ after two months of its theatrical release. We endeavour to provide our viewers with the latest and the best content. It is our aim to continue our efforts and keep updating our library.
“A digital distribution platform like Spuul provides us a window to connect with all YRF movie lovers and enables access of our film catalogue by allowing a real movie watching experience anytime and anywhere, as per our viewer’s convenience.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.
Spuul users worldwide can watch this contemporary slice of life story on all second screen devices including web, mobile, smart TVs, etc.
Spuul, standing by its promise of being consistent with content innovation and a diverse library has added new – age movies like Mary Kom, Ankhon Dekhi, Queen and Dedh Ishqiya. Spuul is working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
