iWorld
Spuul adds ‘Dum Laga Ke Haisha’
MUMBAI: Spuul the popular online streaming service for Indian cinema and television has added Yash Raj Films’ ‘Dum Laga Ke Haisha’ on pay-per-view to their extensive movie catalogue.
‘Dum Laga Ke Haisha’ is a light-hearted romantic comedy starring Ayushmann Khurrana and Bhumi Pednekar in lead roles. It released in early 2015 and is produced by Yash Raj Films and directed by Sharat Katariya. The album of the film has been composed by Anu Malik and background score has been given by Italian composer Andrea Guerra. An unusual love story set in the 90s, ‘Dum Laga Ke Haisha’ breaks the stereotypes on several fronts.
Speaking on this development, Subin Subaiah, CEO, Spuul Global, said, “We have added ‘Dum Laga Ke Haisha’ after two months of its theatrical release. We endeavour to provide our viewers with the latest and the best content. It is our aim to continue our efforts and keep updating our library.
“A digital distribution platform like Spuul provides us a window to connect with all YRF movie lovers and enables access of our film catalogue by allowing a real movie watching experience anytime and anywhere, as per our viewer’s convenience.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.
Spuul users worldwide can watch this contemporary slice of life story on all second screen devices including web, mobile, smart TVs, etc.
Spuul, standing by its promise of being consistent with content innovation and a diverse library has added new – age movies like Mary Kom, Ankhon Dekhi, Queen and Dedh Ishqiya. Spuul is working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
