Financials
Spice Mobility historical branding expenses indicate upward trend for FY-2015
BENGALURU: Indian mobile devices company Spice Mobility Limited (Spice -formerly S Mobility Limited) spent 89.9 per cent more towards branding expenses in the year ended 30 June 2014 (FY-2014) at Rs Rs 78.35 crore (3.7 per cent of total income from operations or TIO) as compared to Rs 41.26 crore (2.2 per cent of TIO) in FY-2013.
For the 15 month period ended 30 June 2013 (15M-2012), the company spent only Rs 9.61 crore (3.5 per cent of TIO), while in the 12 month period ended 31 March 2011 (FY-2011M), the company had also spent Rs 6.51 crore (3.2 per cent of TIO) towards branding.
Spice has reported a loss of Rs 28.15 crore in FY-2014 as compared to a PAT of Rs 5.48 crore in FY-2013, a loss of Rs 0.97 crore in 15M-2012 and a profit of Rs 10.4 crore in FY-2011M.
Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore
Let us look at the branding expenses by the company over an eight quarter period starting Q1-2013 (quarter ended 30 September 2013) until Q4-2014 (quarter ended 30 June 2014). Please refer to the figure below:
Over this eight quarter period, the lowest branding spend has been in Q3-2013 at Rs 9.21 crore (2.3 per cent of TIO) in Q3-2013 (quarter ended 31 March 2013) in absolute rupee value, while in terms of percentage of TIO, the company’s lowest branding spend at 1.8 per cent (Rs 9.76 crore) in Q1-2013. It may be noted that both these lowest quarterly spends are at par with Spice’s branding spend during 15M-2012 and significantly higher than the branding spend in FY-2011.
Spice’s highest branding spend during the eight quarter period under consideration in absolute rupee terms has been in Q4-2014 at Rs 24.47 crore (4.5 per cent of TIO), while in terms of percentage of TIO it was in Q3-2014 at 4.6 per cent of TIO or Rs 21.71 crore.
The figure above shows that on a quarterly basis, with time the linear trend lines depict branding spends in absolute rupees and percentage of TIO diverge. This indicates that the company’s branding spends in absolute rupees can increase further, but the increase in terms of percentage of TIO may be at a lower comparative rate or even flat on an annual basis, but, brand spends could depend upon the company’s overall performance during the coming quarters and the financial year/s.
MUMBAI: It’s time to brief the markets: Page Industries is showing that even when regulations tighten, it can still keep its footing in the innerwear business. The Bengaluru-based apparel major has reported its financials for the quarter ended 31 December 2025, delivering a performance that remains steady and well put together.
The company’s top line showed plenty of elasticity this quarter. Revenue from operations stretched to Rs 1,38,675.71 lakhs, a healthy jump from the Rs 1,29,085.82 lakhs reported in the preceding quarter. Compared to the same period last year, which stood at Rs 1,31,305.10 lakhs, it’s clear the brand’s grip on the market isn’t loosening. Total income for the quarter, including other finance gains, reached a comfortable Rs 1,39,919.03 lakhs.
However, it wasn’t all smooth silk. The Government of India’s new unified Labour Codes, covering everything from wages to social security, officially kicked in on 21 November 2025. This regulatory shift forced Page Industries to account for a one-time “exceptional item” cost of Rs 3,500.42 lakhs to cover incremental employee benefits and related obligations. Despite this Rs 35-crore legislative snag, the underlying business remained robust. Profit before tax stood at Rs 25,625.35 lakhs after the exceptional hit, and without that one-off cost, the figure would have been a more muscular Rs 29,125.77 lakhs. Net profit for the quarter came in at Rs 18,953.64 lakhs.
Total expenses rose to Rs 1,10,793.26 lakhs, driven largely by raw material consumption of Rs 30,162.65 lakhs and employee benefits of Rs 23,310.66 lakhs. Even so, the company’s operational strength ensured the bottom line remained firmly stitched together.
For shareholders, the news is particularly “fitting.” The Board has declared a third interim dividend for 2025-26 of Rs 125 per equity share. The record date has been set for 11 February 2026, with the payment scheduled on or before 6 March 2026. This follows two previous interim dividends of Rs 150 and Rs 125 declared earlier in the financial year, reinforcing the company’s commitment to sharing the spoils of its success.
Looking at the nine-month stretch ending December 2025, Page Industries has amassed total income of Rs 4,04,090.59 lakhs, with total comprehensive income of Rs 58,231.49 lakhs. While the basic earnings per share for the quarter dipped slightly to Rs 169.93, compared to Rs 183.48 in the same quarter last year, the year-to-date EPS remains a solid Rs 524.57.
Auditors at S.R. Batliboi & Associates LLP have given the results a “limited review” thumbs up, reporting no material misstatements. It seems that, as far as Page Industries is concerned, the business remains as well-constructed as its famous Jockey briefs.
