e-commerce
Shopmatic helps SMEs and individual entrepreneurs in APAC
MUMBAI: Shopmatic, a Singapore-based e-commerce company providing a platform for any merchant to take their business online, has joined hands with leading e-commerce marketplaces like Amazon, eBay, Lazada. The alliance will seamlessly enable Shopmatic merchants in Singapore to develop their own webstores for a global presence and sell their products or services on these marketplaces in a convenient, hassle-free manner.
A financial and business management hub, Singapore provides a strong digital infrastructure with the highest internet penetration in Southeast Asia. Industry analysts estimate that three out of every four residents in the country will use the internet at least once a month [1], a figure well above that for any other country in the region. The platform is focused on helping not only the small and medium businesses of the Asian countries to find their feet in the online world, but also give these firms global exposure.
Commenting on this alliance Shopmatic CEO Anurag Avula said, “As a global e-commerce company, our primary focus is to empower merchants and individual business owners with an online platform which can help them in reaching out to a bigger audience and boost their business through greater speed and efficiency. By tying up with these successful e-commerce powerhouses, we are enabling our user base in Singapore to leverage the penetration and popularity of these portals and gain instant access to millions of customers across the globe. Meanwhile, they will also continue enjoying the benefits of being enlisted on our platform that provides them with an entire ecosystem to grow their business in the virtual world.”
Shopmatic has established partnerships with numerous international and local companies in order to make it easier for its users to sell online. Recently, Shopmatic signed deals with global online payments giant PayPal to enable its merchants in expanding their sales across the globe. On the logistics front, Shopmatic has made strategic partnerships with local and global logistics players like Delhivery and Aramex. These tie-ups have been instrumental in helping individual entrepreneurs manage everything that is required to let their business grow, including exposing them to international markets with the help of Shopmatic’s global footprint.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
