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Shemaroo to distribute Playboy content to mobile platforms in South Asian territories
MUMBAI: Shemaroo Entertainment Limited enters into an exclusive association with net mobile AG to distribute content from Playboy Enterprises, in South Asian territories like India, Nepal, Bhutan, Sikkim, Sri Lanka, Pakistan & Bangladesh. Playboy is the most popular international men’s lifestyle magazine that enjoys one of the highest recall value and is known for its exotic pictures of hot models, mind boggling videos and glamorous content. From the vast repertoire of content owned by Playboy Enterprises Inc, Shemaroo Entertainment has hand picked lifestyle and glamorous content that adheres to Indian regulatory framework.
Shemaroo Entertainment will not only distribute an array of interesting videos and imageries from Playboy content library to the mobile platforms but will also develop various mobile games, portals, services and apps using the images and videos of International models along with Playboy branding. The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises Inc., as well as look to explore opportunities and partnerships globally.
Shemaroo Entertainment is looking forward to collaborate with brands across the globe that want to leverage the international brand name – Playboy Enterprises Inc and enhance the association through mobile services, games or products. The company is in conversation with few brands for the collaboration.
Jai Maroo, Director, Shemaroo Entertainment Limited, shares his thoughts on the occasion, “Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries. The association also reflects that India is growing as a major market for mobile consumption.”
Carsten Müller, Senior Vice President net mobile AG, “With a renowned and experienced company like Shemaroo, we have found the right partner to distribute our contents in one of the biggest markets for our license. The cooperation is a further step in enhancing our global footprint in bringing high-quality branded contents to global customers.”
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
