iWorld
Shakira to headline Feeding India Concert in Mumbai and Delhi
Global pop star returns after nearly 20 years for multi-city shows on 10 and 15 April 2026 to spotlight hunger fight.
MUMBAI: Shakira’s hips don’t lie and neither does the buzz, the Colombian superstar is shaking up India with a long-awaited return, headlining the Feeding India Concert 2026 across two cities for the first time ever. Announced on 20 February 2026, the third edition of the music-for-change initiative organised by not-for-profit Feeding India alongside District by Zomato brings the multiple Grammy winner to Mumbai’s Mahalaxmi Racecourse on 10 April and Delhi’s Jawaharlal Nehru Stadium on 15 April. Presented by HSBC India and exclusively ticketed via District, the shows mark Shakira’s first major India gigs in nearly two decades.
Fans have been waiting eagerly for this Latin pop powerhouse known for anthems like Hips Don’t Lie, Whenever, Wherever, and the iconic World Cup hit Waka Waka to light up the stage again. But it’s not just about the beats, Shakira’s involvement amps up the national conversation on hunger and child malnutrition. Through her Barefoot Foundation, she’s long championed education and welfare for vulnerable kids worldwide, a mission that dovetails neatly with Feeding India’s push toward the UN’s Zero Hunger goal by 2030.
Shakira said, “Performing in India has always been special to me, and I’m excited to connect with my fans across Mumbai and Delhi. The Feeding India Concert is about more than music, it’s about standing together to ensure every child has access to the nutrition they need to thrive.”
District by Zomato CEO Rahul Ganjoo added, “This is a defining moment for the Feeding India Concert. Bringing an artist of Shakira’s global stature to two cities represents our commitment to scaling impact while delivering world-class entertainment. Music has the unique power to unite people across boundaries, and we’re leveraging that to drive meaningful conversations that can transform lives.”
Feeding India tackles hunger through government-backed systemic work, direct meal support in schools (low-income, government, and NGO), and a youth volunteer network that sparks awareness and action. The concerts unite artists, philanthropists, and everyday folks in collective action proving music can move crowds and move the needle on social issues.
Ticket details are rolling out fast, HSBC credit cardholders get exclusive 48-hour early access from 12 pm on 27 February to 12 pm on 1 March, with 10 per cent off up to Rs 1,000. General sales kick off at 1 pm on 1 March. District app users can hit ‘Notify Me’ for real-time updates. Plus, snag flexible payments Buy Now, Pay Later with 50 per cent upfront and the rest by 20 March 2026.
Opening acts drop soon via feedingindia and districtupdates pages on Instagram, or straight in the District app. Whether you’re there for the spectacle, the cause, or just to finally see Shakira live, this one’s got rhythm with real purpose turning dance floors into drivers of change.
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
