Broadband
Reliance Extends Recron® SHT Brand To Precot Meridian’s Sewing Threads
MUMBAI: Reliance Industries Ltd. (RIL), one of the largest manufacturer of synthetic fibre in the world, has signed a co-branding agreement for polyester sewing thread yarn range manufactured by Coimbatore, based Precot Meridian Ltd. (Precot) – a leading yarn manufacturer and exporter of yarn and thread in India.
As per the agreement, Precot will manufacture grey and coloured polyester sewing thread yarns, using Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre. This yarn will then be sold, cobranded with Recron® SHT.
The agreement was signed by Ashwin Chandran, Managing Director, Precot Meridian Limited at Coimbatore and Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Ltd. A memento in recognition of the partnership was also exchanged between the partners.
While commenting on the agreement Ashwin Chandran said “We have been a consumer of Reliance Polyester Fiber for several years and we are very happy to be a part of this co –branding effort with Reliance Recron® SHT PSF”
Mr. Gunjan Sharma said “We are pleased to extend our Recron® SHT brand to Precot as this will ensure standardised high quality products reaching end customers and will help both companies to strengthen growth and customer trust.”
Apart from branding of the products, RIL will also provide marketing and branding support to Precot to establish Recron® SHT as a leading brand.
RIL and Precot will jointly conduct research and development work to further enhance Recron® SHT sewing thread’s quality, and will also explore new business opportunities. Reliance will help Precot to reach out to key stakeholders, more importantly spoolers and apparel manufacturers, to create awareness about the benefits of using the standardised quality products.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
