iWorld
Rakhi Sawant takes on Arnab Goswami, Lalit Modi while getting bajaoed on #fame
MUMBAI: The outspoken and blunt Rakhi Sawant is back with her bold statements on #famebollywood. The queen of controversies takes on the tweets about her on social media and stylishly replies to a few chosen ones.
She is funny, vulnerable and absolutely endearing as she gets #Bajaoed! The actress outdoes herself each time she opens her mouth. This time her target is the Bollywood’s sultry siren, Sunny Leone. She also takes on Arnab Goswami when she is told ‘Rakhi is the replacement of Arnab Goswami in the entertainment world.’ Rakhi’s hilarious response when she is asked about her ‘genetic connection with Lalit Modi’. All this and more will leave the viewers in surprise!
Not known to mince her words, she reacts to the tweets; ‘Rakhi’s comparison with the Delhi Government that does nothing… Rakhi being called the Pamela Anderson of Bollywood and advised to start a show named ‘Bai-watch’ and Rakhi’s born to expose cleavage!
Watch Rakhi Sawant lashing out on the nastiest, funniest and craziest things you’ve read about her on social media. So whether it’s about her plastic face to her infamous kiss with Mika Singh, she is upfront and takes a dig on all of them.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
