e-commerce
Quikr launches Dazzlr to organise film industry
MUMBAI: Quikr announced the launch of Dazzlr, a talent discovery platform that brings together Actors, Casting Professionals, Directors and Producers. Available on both Android and iOS, Dazzlr is aimed at organizing casting and talent discovery that will address the needs of the film industry in India and beyond. The Indian media and entertainment sector alone is expected to become a US$ 29.11 billion by 2019.
The platform has been developed by Quikr in partnership with Vivek Bohra, a third generation Film Maker and renowned Casting Director, Aadore Mukherjee. It offers tailored solutions to cater to the unique needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and international film production. Based in Mumbai, Dazzlr currently has a strong team of professionals that will operate as an independent entity under the Quikr umbrella.
Talking about the launch Pranay Chulet, Founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”
Sharing his enthusiasm about the announcement, Vivek Bohra, Writer, Director and Dazzlr Co-Founder said, “This is just a first step in Dazzlr’s journey to help organize the unorganized segments of the entertainment industry. We have worked closely with the product and technology teams at Quikr to ensure that Dazzlr caters to the unique needs of our peers in the film industry. While we begin with getting ease and transparency to casting and discoverability for industry professionals, we are sure that the road ahead is going to see many more divisions of the entertainment industry becoming more transparent and organized”.
Casting Director, Aadore Mukherjee further added, “Dazzlr is the culmination of months of hard work and years of experience in the film industry. We have kept the approach very professional and have created a platform that helps aspiring actors get the attention they deserve. The response so far has been very encouraging and in barely a couple of weeks of testing, we have over 70 casting directors, production houses, advertising agencies and close to 2000 artists using the platform across India. Dazzlr has already helped to cast commercials for Axis Bank and Dark Fantasy Chocolates. Just like my upcoming film Baar Baar Deko which features cast from the UK. I expect Dazzlr to create an impact for talent internationally as well.”
Dazzlr allows budding actors to list for free with a fee to apply for select roles. The platform enables production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions. Some of its unique features for artists include provisions for video and image uploads to build a portfolio and notifications to help them stay updated on opportunities in upcoming screen roles.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
