eNews
Pustaka launches India’s first language eBook portal
BENGALURU: Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community.
Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform. www.pustaka.co.in will address the need of the growing e-reader community of India and abroad who wants to read and cherish various literature of their own language. While bridging this gap, this new concept of eBook lending service opens a new stream of revenue for the authors in addition to current conventional revenue model.
Commenting on this development, Nivetha, Founder & CEO, Pustaka Digital Media said, “www.pustaka.co.in will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation do not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka’s goal is to bridge this gap by publishing regional language books as eBooks. By the end of 2020, we plan to have few lakhs eBooks from all Indian languages on the platform of Pustaka”.
Initially, the readers will be able the access the works of the eminent authors including Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Devibala, Rajesh Kumar, K.T.Gatti, Balabhadrapatruni Ramani and many more authors. The company is in the process of digitization various works of other prominent authors which will be available in a month’s time.
”Pustaka’s goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and reads on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favourite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.
Few best seller books which will be available for the readers on Pustaka’s platform includes Tulasi, Tulasidala, Pallikonda Puram, Aindhu Vazhi Moondru Vaasal, Khajuraho etc.
Delighted by this initiative Mr. Indira Soundarrajan (One of the prominent author in Tamil), said, “Nowadays, the way people read is changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
