e-commerce
POPxo Launches Ecommerce Platform
MUMBAI: POPxo, India’s largest digital community for women today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in creating short and engaging content. The recent success of its first web series, “Unmarried” has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.
POPxo Founder & CEO, Priyanka Gill says “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online – our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”
“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis – now we hope to wow then with our private label offering”, she adds.
Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17M users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalization.”
Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.
Shubham Jain, Business Head – Ecommerce at POPxo says, “From design to production and distribution – we are running the entire process in-house and via our partnerships with service providers. It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”
e-commerce
Eternal teams up with OpenAI to supercharge AI across Zomato and Blinkit
Collaboration targets merchant tools, partner assistants and internal automation via Stitch platform.
MUMBAI: Eternal isn’t just ordering food, it’s ordering up a major AI upgrade. The company behind Zomato, Blinkit, District, Hyperpure, Feeding India and AI-native venture Nugget has joined forces with OpenAI to weave advanced AI deeper into its sprawling commerce ecosystem. The partnership taps OpenAI’s Enterprise API to deploy models across Eternal’s apps, partner platforms and internal systems. Key focus areas include AI-assisted workflows for merchants and delivery partners, contextual AI assistants embedded in partner portals, next-gen search and discovery experiments, and accelerated product iteration at Nugget.
Internally, Eternal is eyeing OpenAI’s latest coding models including GPT-5.3-Codex to power Stitch, its in-house automation and developer orchestration platform. Stitch already handles end-to-end automation across engineering and non-engineering teams, the integration aims to slash manual work, speed up shipping and streamline complex workflows.
The collaboration extends to a structured Partner Upskilling Program, rolling out advanced AI tools and assistants to Eternal’s restaurant and delivery partner network to boost operational efficiency, compliance and decision-making.
Eternal, Group CEO Albinder Dhindsa captured the excitement, “From high leverage areas like software development to real on-ground implications of influencing operations, we are learning about the evolving implementations of newer and developing tools in the AI landscape. We are happy that this collaboration with OpenAI will open up even more surface area for us to learn and innovate.”
OpenAI International managing director Oliver Jay added, “Eternal operates at a meaningful scale across consumer and partner platforms. We are excited to support their teams in applying AI advancements to real-world systems, from AI-native ventures to partner-facing initiatives.”
In a market where speed, scale and smarts define winners, this tie-up positions Eternal to turn everyday orders into smarter, faster experiences, one AI prompt at a time. Whether you’re swiping for dinner or delivering it, the future just got a little more intelligent.
