e-commerce
POPxo Launches Ecommerce Platform
MUMBAI: POPxo, India’s largest digital community for women today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in creating short and engaging content. The recent success of its first web series, “Unmarried” has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.
POPxo Founder & CEO, Priyanka Gill says “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online – our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”
“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis – now we hope to wow then with our private label offering”, she adds.
Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17M users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalization.”
Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.
Shubham Jain, Business Head – Ecommerce at POPxo says, “From design to production and distribution – we are running the entire process in-house and via our partnerships with service providers. It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”
e-commerce
Instamart partners with Kalyan Jewellers for Gold Rate Protection this Akshaya Tritiya
Quick commerce platform lets customers lock in gold prices and pay the lower rate on delivery day.
MUMBAI: Instamart has found a golden way to take the stress out of festive buying by letting customers lock today’s rate and still benefit if prices fall. India’s pioneering quick commerce platform has teamed up with Kalyan Jewellers to introduce Gold Rate Protection, a first-of-its-kind feature for Akshaya Tritiya. Customers can now pre-book BIS hallmarked gold coins on the Instamart app between 10 and 16 April 2026 by paying just 5 per cent advance (starting from Rs 500 for a 0.5 gm coin) and take delivery on 19 April.
On the delivery day (between 8:00 AM and 12:00 PM IST), buyers will pay the lower of the two prices, the rate locked at pre-booking or the market rate on delivery day. As an added festive bonus, all pre-book customers will receive a free silver coin from Kalyan Jewellers.
Arjun Choudhary, VP Growth at Instamart, said the feature was designed to give consumers greater confidence during the auspicious occasion. “By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value,” he noted.
Kalyan Jewellers, executive director Ramesh Kalyanaraman added, “Gold rate protection has been a preferred feature across our retail showrooms. With Instamart, we are extending this convenience for the first time to a quick commerce platform.”
Last year, Instamart witnessed a surge of over 500 per cent in gold and silver coin sales on Akshaya Tritiya compared to Dhanteras, highlighting the growing trust in quick commerce for culturally significant purchases.
This initiative underscores Instamart’s continued push beyond everyday essentials, positioning the platform as a reliable destination for meaningful, occasion-led buys delivered with speed and trust.
This Akshaya Tritiya, Instamart and Kalyan Jewellers have made buying gold not just auspicious, but also refreshingly smart proving that even in the world of quick commerce, some things are worth the wait (and the protection).
