iWorld
Piracy & l’affaire JadooTV
MUMBAI: The empire is striking back. In the US, broadcasters won a battle to disallow transmission of their free to air signals to Aereo subscribers when the US Supreme Court declared the Chaitanya Khanojia- founded company’s offering illegal last week.
Cyber crime cell officials swooped in on the offices of over the top (OTT ) or internet protocol TV services provider Jadoo TV in the Thurmalgery area in the south Indian city of Secunderabad and arrested four of its executives on 29 June 2014.
The alleged crime: the company was illegally tapping into cable TV signals of Indian broadcasters and streaming them to customers over the internet in several countries having south Asian diaspora.
The cybercrime cell took the step following a complaint from Maa Television. Hyderabad police commissioner M Mahender Reddy while tom-tomming the arrests told journalists that customers only needed to “buy the Jadoo TV set-top box without having to pay any monthly subscription. Most of the channels are paid channels and the gang was streaming their channels through internet. TV channels running their business legitimately, were incurring huge losses to the tune of several hundreds of crores,”
He additionally said that “this signal piracy was going on for the past six seven years on different names from different cities and the accused managed to escape from the clutches of police by changing their set up to different cities. The ‘Pearl Technology’ was streaming 115 TV channels to Jadoo TV. Two bank accounts of its India CEO Sumith Ahuja have been identified and police are in the process of seizing them.”
However, indiantelevision.com is aware that JadooTV has been in existence for around a decade but started the rollout of its box only in 2008. Jadoo TV was promoted by Pakistan-origin US national Sajid Sohail (who developed the Jadoo receiving box and gets it manufactured out of China these days), while the Dubai-based Pearl Media Group was promoted by CEO Faisal Aftab and it worked as its content partner.
CEO Sohail had said in an interview to Rawal TV earlier this year that the company has signed legitimate contracts with content providers in various countries- including Pakistan, India and Afghanistan – to stream their channels either from the satellite-delivered beam or from the streams they deliver on the internet. He had said that broadcasters were eagerly contacting him to legally carry their channels on JadooTV because of its popularity worldwide.
He added in that interview: “We have a service call MyJadoo, which allows viewers to add broadcast streams on the internet to their Jadoo service just like YouTube does. But if we get a complaint or notice from the content owner, we pull it off just like YouTube does online. The owner has to write to us under the Digitial Millenium Copyright Act about the objectionable content and we delete it.” (His interview can be seen here (https://www.youtube.com/watch?v=mBgm4mCW57M#t=364) .
It was as recently as in March 2014 that JadooTV was acquired by a Silicon Valley-based, privately-funded and Intel Capital-backed company CloudStram Technologies, along with Pearl Media Group and Altair Techonologies to create what has been hailed as a “vertically integrated OTT power house.”
Cloudstream had in its press release stated that “the acquisition catapults it to be the dominant multicultural OTT provider, gaining access to a well-known OTT brand JadooTV, the largest south Asian user base in excess of one million viewers, key content deals, and proprietary technologies.”
The JadooTV website openly states that it is offering channels such as News Express, Zoom, Mtunes, Mastii, Aaj Tak, 9XM, Music Xpress, FoodFood, Dhamaal, Big Magic, among many others from India to subscribers. Nowhere are the mainline GECs such as ZeeTV, Sony Entertainment, Colors or Star or the SunTVs mentioned as being available to viewers, though it says many more channels are available apart from those listed. And a perusal of all its Facebook pages catering to subscribers in various countries has no mention of mainline channels being delivered either through conversations or comments or promotions on those pages.
The Pearl Media Group describes itself as a “venture capital funded content aggregation and dissemination media company, offering content owners and consumers multi-platform solutions and service offerings. Pearl is headquartered in Dubai, United Arab Emirates with development, research and design, and operations facilities located in Hong Kong, India, Japan, Pakistan, and the United States. Our mission is to connect niche content owners and consumers worldwide, whenever, wherever!”
Its website pearlmediagroup.com has a listing of partners which can be accessed at (http://www.pearlmediagroup.com/partners.html) and it is these very channels and services which are mentioned on almost all the JadooTV or Jadoo Plus product offerings in promotions in various countries.
However, a distribution professional with the conditionality of not going on record told indiantelevision.com that JadooTV had indeed signed legitimate contracts but with only a few niche and news channels in India. “But the mainline channels get shown illegally in some countries,” he stated. “And you don’t need promotions or ads to promote these channels, it’s the buzz that was passing this information among the south Asian diaspora in the various countries.”
A scan of US-based customer reviews on Amazon.com however hints that JadooTV may not be resorting to piracy – at least in the USA. Some JadooTV box buyers have complained that popular Hindi channels are not available on JadooTV. One reviewer has clearly stated that “there are just 25 Indian, 42 Pakistani and six Punjabi channels” as recently as last year. Another one Kishan Patel writes on 14 June 2014: “I really loved it. Most of all main Indian news channels. Awesome. Works great with Ethernet cable. Don’t use wifi. Wifi sucks.”
A user named Rubaiyat Islam “Rubaiyat008” from Denton Texas, clearly writes on page 12 of the Amazon reviews page: “For those of you looking to buy Jadoo for Indian channels, let me tell you this; there is NO Sony Entertainment, Zee TV, or any of the mainstream Indian channels. Apparently, only Dish Network has the exclusive rights to these mainstream channels in U.S.”
Clearly, there is something amiss here. Consumers openly dislcosing that JadooTV has no mainline Indian channels. Then what is it pirating is the question?
L’affaire JadooTV clearly needs deeper investigation. May justice be served!
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
