e-commerce
Phonepe launches ‘Meri Team Hai Na’ campaign for Mutual Funds
Ogilvy India film uses humour to make investing approachable with expert guidance.
MUMBAI: Phonepe just turned investing into a tag-team match because when the market throws a curveball, even wrestlers know “Meri Team Hai Na” means the experts have your back. Phonepe has rolled out a fresh, humour-packed campaign for its Mutual Funds business, conceptualised by Ogilvy India, aimed at simplifying investing and building confidence among new-age Indians. The campaign revolves around the reassuring line “Meri Team Hai Na,” tapping into the cultural belief that a strong team behind you makes any challenge feel conquerable.
The lead films are set in familiar Indian settings, an akhada (wrestling arena) and a nukkad natak (street play) where a victorious wrestler and a performer confidently declare “Meri Team Hai Na” when advised to invest wisely. The advisor’s imagination spirals into hilarious chaos: wrestlers fumbling through stock charts or actors in bear-and-bull masks giving financial advice. The punchline reveals the “team” is actually Phonepe’s expert advisors, backed by the proprietary CRISP Scorecard that analyses and recommends top funds.
Two additional short films spotlight the Daily Mutual Funds SIP feature, allowing investments starting at just Rs 10 a day. One draws parallels between disciplined training and consistent investing, while the other uses folklore-inspired visuals to show that steady contributions win over market volatility.
Ogilvy India chief creative officer Sukesh Nayak said, “In India, we grow up believing that when you have a good team behind you, you’re never alone. That cultural truth shaped this campaign. ‘Meri Team Hai Na’ is a line we’ve all used, and we brought that reassurance into the world of investing with humour and exaggeration.”
Phonepe chief marketing officer Amit Doshi added, “Many new-age investors hold back not because of lack of ambition but owing to confusion and hesitation. By combining our proprietary CRISP methodology with simple tools like Daily Mutual Funds SIP starting at just Rs 10, we are addressing both decision paralysis and inertia.”
In a country where investing still feels like stepping into an akhada without a coach, Phonepe isn’t just offering funds, it’s handing over a reliable tag-team partner, proving that even small daily steps can pin down financial freedom.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
