iWorld
ONEOTT Intertainment Limited wins TelecomLead.com Innovation Leaders award 2019
Mumbai: OneOTTIntertainment Limited (OIL), was awarded the 2019 Innovation leaders award by Telecomlead.com. OIL won this prestigious award for adopting innovative steps for expanding broadband connectivity to under connected population in urban locations, like –connectivity of 50 Hotspots in Dharavi which enabled Internet consumers access 2GB data per day free for 30 days via OIL’s Wi-Fi hotspots.
Commenting on the occasion, Mr. Yugal Sharma,CEO of ONEOTT iNTERTAINMENT LIMITED said,“We are extremely proud and delighted to receive an awardthatis a testament to our endeavors of providing affordable internet services to our customers.OIL’s purpose is to lead digital inclusion in India by connecting homes & offices online thereby, enriching lives of all our subscribers. This initiative in Dharavi directly aligns to why we exist.’’
In the first phase of the project,50 Wi-Fi hotspots have been enabled in Dharavi, the largest underserved urban locality in India,powered by OIL’s high-speed internet service, and supported by the Express Wi-Fi by Facebook’s software platform. Anyone, who is present in the Wi-Fi zone can connect to a participating hotspot by registering on the ONE Express Wi-Fi by Facebook sign-up page or by downloading the Express Wi-Fi by Facebook Android App available in the Google Play store.
OIL also has plans to scale up Wi-Fi deployment to 10,000 Access Points and aims to extend its reach to the other Tier 2 & Tier 3 cities.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
