iWorld
Microsoft’s Xbox One aimed at greater linkage between PC and live TV
NEW DELHI: Microsoft has created an extensive video walkthrough of the Xbox One dashboard, taking one through the general UI and how to access video games, apps and the new integration with live TV.
The 12-minute tour by Microsoft’s Marc Whitten and Yusuf Mehdi is a thorough and accurate representation of the general Xbox One user experience. The pair show what is available on the Home tab, as well as how to save favourite content in the Pins area over on the left-hand edge.
 |
Visually, it does not look too different from the Xbox 360 but the customisation option and personalisation offered by the Xbox One appears impressive, says thewebnext.com. The dashboard will change automatically depending on who is signed in; the updated Kinect will identify who is in the room and then adjust the on-screen tiles and pins accordingly.
It does not matter which console is being used as all preferences will carry over as soon as one logs in with an Xbox Live account. If multiple players are logged-in simultaneously, one can also switch between custom dashboards using the phrase: “Show my stuff”.
App switching also looks snappy and responsive. Whitten calls out a series of oral commands to alternate between Hulu, Netflix, Internet Explorer and live TV, and the Xbox One appears to handle it all with only a minimal amount of lag.
The video walkthrough also shows how notifications will be presented over live TV. One can be completely removed from the dashboard experience, but the Xbox One will give an alert whenever Skype or multiplayer requests come through on the system.
Most of the focus and media coverage around the Xbox One has concerned its launch line-up, hardware specs and controversial DRM policies (all of which have now been reversed). As Microsoft ventures further into the casual market however, it’s increasingly important that the Xbox One offers an accessible, stress-free user experience. If owners are frustrated or confused by the new dashboard, the chances of them using their Xbox One as the default input for all of their games, streaming and live TV will be nil.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
