iWorld
Malayala Manorama revamps news and entertainment channel with brightcove
MUMBAI: Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Malayala Manorama selected Brightcove Video Platform to power Manorama Online, the online news vertical of Malayala Manorama. As the leading Malayalam-language publications in India, Malayala Manorama serves news and entertainment content to local and Malayalee diaspora audiences worldwide.
Established in 1888, Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation. ManoramaOnline is the digital arm of Malayala Manorama seeing traffic from 200 countries and 16 million unique visitors per month.
ManoramaOnline launched its video offering using Brightcove Video Platform in October 2017 with an exclusive video on-demand streaming of a beauty pageant titled ‘Miss Millennial’. Malayala Manorama is also using the Brightcove Video Platform to power the on-demand video content on five of its online properties comprising ManoramaOnline, Manorama News TV, Mazhavil Manorama TV, The Week, and Vanitha.
“Over the past few years Manorama Online has been hosting video content on third-party DSPs to monetise the videos. We soon realised that the prospects of monetisation on such platforms was limited. As news content consumption continues to shift towards to video, we needed to revamp our video platform to a platform that would give us more control our video inventory and help us to achieve sustainable ad funded revenue model,” Mariam Mammen Mathew, chief operating officer at Manorama Online said.
“Any buying decision at Manorama is a complex process which involves many stages of testing and feasibility checks. After evaluating close to 12 different video platforms, we decided on Brightcove. When it came to features like quality of service, ease of ingestion, player performance, real-time reports and streamlined workflows, the Brightcove platform met all of our stringent requirements. Our decision was put to test during Manorama’s recent web streaming of ‘Miss Millennial’. Brightcove clocked half a million video plays and more than 2 million minutes of stream consumption for the Miss Millennial event over a week. It is interesting to note how a simple adjustment to our video experience can make a big difference to our viewership rate,” Mariam Mammen Mathew said.
“Publishers like Malayala Manorama are going all in on video and placing an imperative on monetising video as part of their revenue stream. Brightcove is right there to partner with them to help scale their business as they adapt to the shift in how news and entertainment content is being served and monetised,” Ben Morrell, General Manager, Asia, Brightcove, said.
Malayala Manorama is one of the first publishers to use the latest in video compression technology called Context-Aware Encoding (CAE). CAE is Brightcove’s patent-pending encoding method designed to deliver quality video at the lowest size possible, reducing video operations and delivery costs by up to 50%.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
