iWorld
Malayala Manorama revamps news and entertainment channel with brightcove
MUMBAI: Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Malayala Manorama selected Brightcove Video Platform to power Manorama Online, the online news vertical of Malayala Manorama. As the leading Malayalam-language publications in India, Malayala Manorama serves news and entertainment content to local and Malayalee diaspora audiences worldwide.
Established in 1888, Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation. ManoramaOnline is the digital arm of Malayala Manorama seeing traffic from 200 countries and 16 million unique visitors per month.
ManoramaOnline launched its video offering using Brightcove Video Platform in October 2017 with an exclusive video on-demand streaming of a beauty pageant titled ‘Miss Millennial’. Malayala Manorama is also using the Brightcove Video Platform to power the on-demand video content on five of its online properties comprising ManoramaOnline, Manorama News TV, Mazhavil Manorama TV, The Week, and Vanitha.
“Over the past few years Manorama Online has been hosting video content on third-party DSPs to monetise the videos. We soon realised that the prospects of monetisation on such platforms was limited. As news content consumption continues to shift towards to video, we needed to revamp our video platform to a platform that would give us more control our video inventory and help us to achieve sustainable ad funded revenue model,” Mariam Mammen Mathew, chief operating officer at Manorama Online said.
“Any buying decision at Manorama is a complex process which involves many stages of testing and feasibility checks. After evaluating close to 12 different video platforms, we decided on Brightcove. When it came to features like quality of service, ease of ingestion, player performance, real-time reports and streamlined workflows, the Brightcove platform met all of our stringent requirements. Our decision was put to test during Manorama’s recent web streaming of ‘Miss Millennial’. Brightcove clocked half a million video plays and more than 2 million minutes of stream consumption for the Miss Millennial event over a week. It is interesting to note how a simple adjustment to our video experience can make a big difference to our viewership rate,” Mariam Mammen Mathew said.
“Publishers like Malayala Manorama are going all in on video and placing an imperative on monetising video as part of their revenue stream. Brightcove is right there to partner with them to help scale their business as they adapt to the shift in how news and entertainment content is being served and monetised,” Ben Morrell, General Manager, Asia, Brightcove, said.
Malayala Manorama is one of the first publishers to use the latest in video compression technology called Context-Aware Encoding (CAE). CAE is Brightcove’s patent-pending encoding method designed to deliver quality video at the lowest size possible, reducing video operations and delivery costs by up to 50%.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
