e-commerce
LeEco extends cash back offer for the second flash sale on Flipkart
MUMBAI LeEco which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the flagship value device- Le 1s, Le Eco has today announced that it will extend the cash back offer exclusively for the Axis Bank Credit and Debit cardholders onto its next flash sale as well. Consumers can avail a cash back of 10% on purchase of Le 1s, using their Axis Credit and Debit Cards. The decision was taken after the company received an overwhelming registrations of 6,05,000 on Flipkart for the 1st flash sale of Le 1s. The customers who had registered earlier (for the 1st flash sale) need not register again as the same has been taken as a rollover and can directly participate in the 2nd flash sale.
LeEco’s Le 1s Superphone is a unique combination of premium design and features seamlessly integrated with the Le Ecosystem. Sporting a full HD (1920 x 1080 pixels) display, beautifully encased in an aviation grade aluminium unibody design, the Le 1s exudes a stunning combination of ruggedness and beauty. This 5.5-inch multi-touch device has a 13-megapixel rear camera and 5-megapixel front camera enabling the user to capture all the beautiful moments in life. Powered by 2.2 GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s allows you to work and play at the same time. The Le 1s runs on Android 5.0 with eUI for an optimal user experience. The device also features world’s first mirror-surfaced fingerprint sensor, to help protect your privacy and data as well as allowing convenient and fast device unlocking.
The second flash sale is on 9 February at 12 noon and registration are open exclusively on Flipkart.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
