iWorld
Karix Mobile Gearing to Send a ‘Message’ on World Stage
MUMBAI: Karix Mobile Pvt. Ltd. (formerly known as mGage India), world’s largest messaging solution and mobile engagement company, has announced its participation in the Mobile World Congress (MWC) 2018 being organised by the GSMA (Groupe Spécial Mobile Association). The 2018 edition of MWC is being organized in Barcelona, Spain from 26th February –1st March 2018. Visitors can meet the Karix team at their stand located in – Hall 8.1 Stand B58.
Excited on the participation, the company spokesperson says, “The Mobile World Congress is one of the biggest events of the mobile & technology industry and it is a grandstand for us to showcase our solutions alongside a host of companies from around the world. Being the market leader for Mobile engagement solutions for marketing and customer care, we look forward to connecting with marketers and application developers at the event and showcase our solutions for real-time communication.”
Karix Mobile helps businesses connect seamlessly with their customers using communication channels such as SMS, email, voice and data. The company processes over 100 billion messages annually for its enterprise customers and the Govt. of India.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
