iWorld
Johnny Lever to make his debut on Twitter
MUMBAI: There are all kinds of genres in cinema like thrillers, action, romance, horror and more but the one that never goes out of fashion is comedy and the name that is synonymous with this genre is Johnny Lever. With the premiere of the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek airing on Zee Cinema on Sunday, 12 October at 8:00 PM, the channel gives an opportunity to all Johnny Lever fans on Twitter to interact with the evergreen comic icon of Bollywood as he engages with them on the Twitter handle of Zee Cinema on 10 October between 11 30 AM and 1 PM.
Johnny Lever is one of the most cherished comedians of Indian Cinema and while many look up to him for his famous comic timing, many others just love him for his heart-warming screen presence. The King of Comedy who has tickled the funny bone of every Indian household will now be gauging the antics of his ardent fans as they put their ‘comic’ foot forward to impress the man himself on Twitter. Zee Cinema has challenged ace entertainer Johnny Lever’s fans to make him laugh with their tweets using the handle #MakeJohnnyLaugh. All Johnny Lever fans can also tune-in to interact with Johnny Lever on Twitter and showcase their comic talent to him LIVE on Twitter! All those who manage to make him laugh will receive a retweet and a favourite from the actor himself as a token of appreciation.
Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “We wanted to create a unique experience for our followers on social media and what better than getting one of the most admired comic icons of India, Johnny Lever, to engage with them on Twitter. Since Johnny has no official Twitter account, this will be a great opportunity for his fans to interact with him and in a role-reversal, they will have to entertain him this time! ”
Catch the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek on Sunday, October 12th as the 8:00 PM, only on Zee Cinema.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
