iWorld
Jio Pioneers yet another revolution launches india’s first interactive sports experience on jiotv
MUMBAI: India’s popular Live TV App JioTV announced today that it has introduced India’s FIRST interactive sports experience for consumers watching the ongoing tri-nation Nidahas trophy which is being shown exclusively on JioTV in India. With this, JioTV consumers can interact with the game while watching it – A revolution in the Live TV space.
Customers who watch the tri-series can:
1. Customize their viewing experience by selecting from 5 different camera angles
2. Experience audio from stump mic & stadium ambience, giving an immersive feel
3. Choose commentary in a language of their choice – Hindi, English, Tamil, Telugu and Kannada
4. Get access to leading cricket experts and commentators including Zaheer Khan, Ashish Nehra and Gaurav Kapoor
5. View score and other details on demand, on a single click
6. Watch catch-up (past content) in case they have missed a ball or a six
Once again, Jio has put the power of technology in the hands of the consumers, enabling them to challenge status quo. Till date, viewers are fed a single feed with broadcaster controlled video, commentary and score-boarding. With this innovation of digital interactivity, the game-viewing experience will get redefined.
“Interactivity in sports will transform the way sports is consumed in India. Jio continues to deliver the best and most premium content exclusively to its users through the Jio apps. Additionally, we have challenged status quo and redefined the existing user experience, with the help of technology. Jio will continue to bring a superlative consumer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days,” said Mr. Akash Ambani, Director, Jio.
JioTV users need to update to the latest version of the app from relevant app store to get this feature. JioTV, which recently won the prestigious Global Mobile (GLOMO) Award 2018 for the “Best Mobile Video Content”, has acquired the exclusive India digital rights for the T20 cricket series Nidahas Trophy – a tri-nation T20 competition being played at Colombo from March 6 to 18, 2018 between host Sri Lanka, Bangladesh and India. JioTV will provide comprehensive coverage of the triangular series, enabling millions in India to access live and catch-up content on their mobile devices. The event coverage on JioTV will commence on match days at 6:25 pm. It will include live and repeat telecast and highlight packages.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
