e-commerce
Jio furthers its commitment to reduce gender gap in digital adoption
MUMBAI: Jio, the world’s largest mobile data network, has today announced that it has partnered with GSMA’s Connected Women Initiative to bridge the gender gap in digital adoption and digital literacy among women in India. Jio and GSMA will work towards empowering more women with increased access to, and use of, life-enhancing digital services.
The recent accelerated adoption of mobile and internet technologies has changed how people engage, educate and entertain. However, the gender gap in mobile adoption in India persists due to a lack of access, affordability and inclusion in the digital revolution. Since its inception, Jio has been committed to address this gap by offering equal opportunities to one and all.
As a part of the Connected Women Initiative, GSMA works with mobile operators and their partners globally to address the barriers that women face in accessing and using mobile internet and mobile money services. GSMA and the service providers can together deliver significant socio-economic benefits and transform the lives of countless women while unlocking this substantial market opportunity for the mobile industry.
Speaking about Jio’s focus on digital inclusion, Isha Ambani, Director, Reliance Jio Infocomm Ltd, said, “The growth of mobile and internet technologies over the past decade has been rapid and remarkable. It offers an incredible opportunity to empower women and transform lives with increased access to information and education, aiding financial inclusion and providing life-enhancing services and employment opportunities. This is the reason why Jio was conceived, and we have committed ourselves to making this dream come true for all Indians.”
India’s own smartphone, the JioPhone, is a major step towards digital inclusion, bringing several first-time mobile users in the fold of digital life. Available at Rs 501 (approximately $7) with unlimited voice and data services at an unparalleled price of Rs 49 a month (less than $1), JioPhone is encouraging and enabling more and more people to try digital services.
Jio has also partnered with several Government-led initiatives to digitally empower millions of women in the country.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
