e-commerce
Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”
MUMBAI: This summer, Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com. Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.
The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.
Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”
Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”
Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
