e-commerce
Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout
MUMBAI: Jabong.com, India’s favourite online fashion destination,launchedUK’s leading high-street brand, Dorothy Perkins in India at LakméFashion Week Summer/Resort 2014. The brand alsobrought in another innovative platform by hosting Asia’s first ever ‘Google+ Shoppable Hangout’ called “Jabong Shoppable Hangout with Dorothy Perkins”live from the ramp wherein populace witnessed Dorothy Perkins’ show, interacted with fashion influencers as well as shopped from the collection.
The hangout was hosted live from Grand Hyatt, Santacruz, the venue of Lakme Fashion Weekby Fashion Director of acclaimed fashion magazine Grazia, Ekta Rajani along with renowned fashion Designer Anita Dongre known for cutting edge women apparel for the last two decades, Dorothy Perkins Marketing Director Alex Maw and India’s first and most famous celebrity blogger who blogs on Bollywood, Miss Malini
This platform provided the Indian consumer a completely new shopping experience.The show was a grand success as users logged on to Google+ hangout. Participants interacted with the hosts and other members on this platform. Increasing the fashion quotient on the dais, the four divas elevated the fashion quotient of the chic collection through the shoppable hangout at the fashion week. Viewers got to know more about Dorothy Perkins collection, latest trends and styles, Kangana Ranaut’s, the showstopper’s outfit and much more. Not only this, participants gota chance to buy Dorothy Perkins products live from the ramp.
Speaking on the occasion, Arun Chandra Mohan, Founder and CEO of Jabong.com said,“Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes.The ‘Google+ Shoppable Hangout’for the Dorothy Perkins showreceived an overwhelming response. The idea behind this was to make the show more innovative and to bring the brand more accessible to the audience on its launch. With the e-commerce market in India growing at an extraordinary rate, we thought of introducing a unique and innovative shopping experience to the Indian shoppers. Going ahead we will continue to bring such distinctive experiences for the fashion fanatics.”
“Association with the fashion leaderJabong.com and coming together with technology giant Google to create a shoppable hangout for the Dorothy Perkins SS 2014 collection showcased at LFW SR 2014 is another feather in our cap and reinforces our position as the most innovative and digitally advanced fashion platform in the country” said SaketDhankar, Head-Fashion, IMG Reliance.
Speaking on the occasion, Anita Dongresaid“It’s exciting to be a part of this first of a kind digital experience, where we get to share and exchange ideas on trends and fashion, offer a live sneak peek into all the action at LFW and at the same time allow the consumer a chance to buy hot off the ramp fashion. E-commerce is the future of fashion retail and this initiative takes it a step ahead with bringing it live to the homes of the fashion enthusiasts across India, from one the most prestigious fashion events in the country.
Speaking on the occasion, Alex Maw, Marketing Director, Dorothy Perkins said “Having the opportunity for our brand to take part in “Jabong Shoppable Hangout with Dorothy Perkins” live from our catwalk show in Mumbai was incredible! To be the first ever to do this in Asia with our partner Jabong.com paves the way for future initiatives. To be amongst 3 of India’s most influential female fashionistas was such a treat too’
Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious. We’ve had some serious fun working with Lakmé Fashion Week to make the show more innovative and more accessible than it’s ever been before. At Google we believe in doing things differently and, therefore, the idea was to bring fashion fans closer to the action and get everyone involved to experience this season’s flavors, the colours, the faces, the designs, the celebrities and just about everything else up-close and through multiple dimensions.”
e-commerce
Giant water gun truck rolls through Gurgaon for Holi
Instamart’s oversized blaster stunt sparks viral buzz ahead of festival; premium guns see rising demand.
MUMBAI: Gurgaon just got Holi’d early because when a truck carries a water gun the size of a small car, the only thing getting soaked is everyone’s attention. A massive, larger-than-life water blaster mounted on an Instamart truck turned heads and triggered phone cameras across parts of Gurgaon this week. The eye-catching installation, part of the quick-commerce platform’s festive build-up to Holi, mirrors the premium water guns available on its app and quickly went viral on Instagram and X, racking up millions of views in under 24 hours.
Commuters slowed to gawk, children pointed excitedly from pavements, and social media lit up with reactions. One user posted, “Gurgaon seriously isn’t for beginners. I spotted an Instamart truck carrying a massive water gun. It was like a pichkari that decided to go 10x for Holi.” Another wrote: “Every festival now comes with its own ‘Did you see this?’ moment. Today’s one for me was a giant water gun on a truck.”
The stunt taps into a noticeable shift in Holi shopping habits. What used to be a last-minute grab for basic plastic squirters has evolved into planned purchases of high-performance blasters and premium festive items. Instamart reports strong demand this season for brands like Spyra water blasters, NERF Super Soakers, Police Gatlin Single-Barrel Water Guns, and Toyshine Electric Water Guns, alongside edible gulaal, natural colours, UV colours, phool gulal, organic options, body paints, aftercare products, sweets, flowers, and curated colour hampers.
Last Holi, the platform saw a 5x spike in flower sales year-on-year and rising interest in premium assortments. This year’s festive range positions Instamart as a one-stop destination for experiential Holi prep, with the giant blaster stunt serving as a rolling reminder that the festival of colours is going bigger, bolder and starting earlier.
In a city where traffic already feels chaotic, one oversized water gun turned the daily commute into the opening act of Holi. Consider the streets officially splashed.
