e-commerce
Integration with Bigg Boss season 8 gets 1 million new visitors on Snapdeal
NEW DELHI: Snapdeal.com witnessed over 1 million incremental visits as a result of its innovative programming integration on Bigg Boss Season 8. In September, 2014 Snapdeal.com, India’s largest online marketplace, announced its association with COLORS’ popular reality show Bigg Boss Season 8 as its title sponsor. Since the launch of the show, Snapdeal.com together with COLORS has introduced a series of seamless integrations which have engaged both the contestants and viewers.
As a part of the first phase of the programming integration, Snapdeal.com was seen as an integral part of the Bigg Boss house (episode13 aired on 03 October 2014), where the contestants were seen competing for points through specially designed tasks and using them to purchase products. A special shopping experience was created for the contestants through an interface showcasing products that were essential for sustenance in the house across the consumer durables and electronics categories. Through this integration, viewers got an opportunity to see the Bigg Boss contestants shop on India’s most trusted digital marketplace and also experience Snapdeal.com’s Diwali Bumper Sale.
Talking about the partnership, Snapdeal.com Senior Vice President Marketing Sandeep Komaravelly said, “This partnership was a strategic move to integrate closely with one of the most popular shows on television. Bigg Boss is a popular show and widely viewed across the country. We saw this as the perfect opportunity to reach out to as well as increase our consumer base by engaging with them directly in their homes. The response that we have received till now is encouraging, and we are looking forward to receiving the same in the future as well.”
Colors CEO Raj Nayak said, “Bigg Boss Season 8 is only getting bigger and better with every season. Joining hands with Snapdeal has given us the window to go beyond conventional integration ideas that will not only enhance the overall viewing experience for the audience but also help our sponsor to reach out to a wider audience base. In addition to the above, a special opportunity has been created for Bigg Boss fans to buy exclusive Bigg Boss merchandise from the Snapdeal website. The creation of such opportunities for our viewers as well as Snapdeal customers will enable us to draw synergies which will translate into a win-win situation for both parties. As the weeks progress, we aim to further build our partnership with multiple consumer engagement activities.”
Further, Snapdeal.com has for the first time in India, also introduced a first-of-its-kind Bigg Boss merchandise store on its website where Bigg Boss aficionados can now own memorabilia from their favorite show. A wide range of products have been specially designed which will be available to consumers on: http://www.snapdeal.com/offers/bigg-boss-merchandise.
Last week Snapdeal.com launched the “Order Order” contest for its customers. This contest allows consumers to be a part of the show directly wherein they have to select a quirky product for one of the contestants of the Bigg Boss House while citing a reason for doing so. Every week the customer who selects the most interesting combination of the product and reason, will get the opportunity of a lifetime to speak with host Salman Khan as well as one Bigg Boss contestant. For more details, log on to www.biggboss.snapdeal.com.
Snapdeal.com together with Colors has many interesting programming integrations lined up and as the show progresses, viewers will get to engage more closely with the show via Snapdeal.com.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
