iWorld
Innovation-led technology platform to streamline video production
New Delhi: Videos have become the go-to tool that brands worldwide are turning to. India is no exception in this case. Brands, in their quest for higher customer engagement, are rooting for videos. Marketers, too, are seeing the positive results of video performance when it comes to higher volume conversions.
Globally, media consumption is increasing on various platforms, especially digital. And the volumes are only going through the roof.
Plan2shoot is a unique technology-driven video creation platform. It weaves a creative web of ideas, and organises all the bits and pieces into coherent and innovative video content.
Plan2shoot allows creative and innovative ideas to prosper and, through this, it effectively mixes human ideation with state-of-the-art technology to develop a cutting-edge approach to video aggregation.
Plan2shoot’s co-founder and CEO Vikas Sardana says their video platform is a synonym for trust. “During my two-decade-long career in the media Industry, I realised that there were too many issues faced by brands and creators. The market was huge yet unorganised and trust was seriously missing,” he says.
Plan2shoot realised the potential in the video space and thought of introducing technology wherein every step of video creation could be streamlined, irrespective of the location. Plan2Shoot is hosted on robust cloud technology platform with main emphasis on media security and availability. The technology ensures fast upload of media files by creators using multipart technology and enables fast downloads for verification by brands.
The tech part ensures that all parts are transparent to both, creators, and brands to verify every step of development phase and enable both creators and brands have smooth experience in sharing media. This, says Sardana, makes the entire process transparent.
“The validation of our platform during the Covid-19 pandemic has further strengthened our location-agnostic belief. We have been able to get our work done even from remote areas without even stepping out and endangering ourselves,” Sardana adds.
Plan2shoot strongly believes in and already has implemented a structured process of video creation. Every piece of content created is carefully examined and, through a step-by-step process, the idea is fashioned into a well-defined narrative on the product.
Plan2shoot strictly follows due diligence while screening video talent and always makes it a point to deliver creative content. Client satisfaction is our top priority, says Sardana.
“Our videos give the impression of a solid quality product, “ says Ishan Bhattacharjee, co-founder, Plan2shoot. In the digital space, the platform, he elaborates, replaces chaos with superb quality, and always adds an extra zing to the marketing process.
“We churn out awesome content – visually pleasing, polished and loaded with innovative ideas. Our clients love and share our work,” says Bhattacharjee.
Plan2shoot endeavours to make everyone a winner. “We go all out to bring a lot of synergy between creators and brands. And by constantly doing this we create a happy and buzzing marketplace,” Bhattacharjee adds.
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
