eNews
Inkspell launches ‘Drivers of Digital Awards & Summit’ 2017
MUMBAI: Popularly known as DOD Awards, this year’s event will also include Keynote Addresses, Panel Discussions and Fireside Chats among the Who’s Who of the Digital fraternity as well as professionals from the Brands which are leading the digital practices in the country.
‘Drivers of Digital’ is a flagship event of the digital industry in India and is organised annually by Inkspell Media – a New Delhi based B2B marketing enterprise. While the previous edition of this event was organised in the national capital, this year it is being hosted in Mumbai on 26 October. “Taking DOD Awards to Mumbai is a welcome move, and the digital fraternity is quite upbeat about it”, said one of the officials from Inkspell Media.
The organisers have very recently launched the website (www.dodawards.in) and have declared the entry submissions open. The last day for agencies and brands to nominate their caste studies, campaigns, products, services, and professionals for the DOD Awards is 20 September, while the Regular Entry Slots close on 31 August.
Nominations are invited across several categories including Digital Marketing, Website, Mobile, Digital Financial, Content Marketing and Special Awards.
This year’s programme shall be a blend of awards and interactive sessions addressed by the industry experts and veterans as well as leaders from some of the most renowned global brands and agencies. Some of the topics that shall be discussed at the event through Keynote Addresses, Panel Sessions, Fireside Chats, etc. include:
• Digital content is now representing your Brand’s Reputation!
• Social Media’s New Mantras
• #DigitalAdvertising: Getting the Pounds for your pennies.
• Artificial Intelligence – Mastering the monster we have created!
• Will physical banks exist 5 years from now?
• #Fintech
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
