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Inkspell acknowledges the digital frontrunners in India with the 2nd annual Drivers of Digital Awards
Inkspell announced the much awaited results of the Drivers of Digital Awards 2017 – India Chapter (DOD Awards) on 26 October, 2017.
Popularly known as DOD Awards, this year’s event also included Keynote Addresses, Panel Discussions, and Fireside Chats among the Who’s Who of the Digital fraternity as well as professionals from the Brands which are leading the digital practices in the country. Some of the speakers at the conference were VivekBhargava (CEO – DAN Performance Group), Srinivas Jain (Executive Director and Chief Marketing Officer – SBI Funds Management Private Limited), VaniDandia (Marketing Director of Indian Snacks, Foods – PepsiCo India), UdaySodhi (Head of Digital Business – Sony Pictures Networks India Private Limited), Ashish Tiwari (Head of Digital Marketing & PR – Hero Cycles Ltd), SugatoBanerji (Head Marketing – Videocon D2H), Naveen Surya (Chairman – Payments Council of India), KushalSanghvi (Business Head – Reliance Entertainment and Digital), Sumanta Ray (Chief Marketing Officer – Narayana Health), Shilpa Desai (Head of Digital Sales & Marketing – IDFC Bank), Piush Kothari (Head Strategy, Digital Business and Customer Analytics – Aditya Birla Group), SaiGiridhar (Senior President & Head of Consumer Retail Lending – Yes Bank), RishikeshUtpat (Vice President, Digital Channels – Barclays), Jennifer Pandya (Director of Brand Marketing – Shaadi.com (People Interactive)), Rahul Ramchandani (Programmatic Evangelist – Google), MahipDwivedi (Heads Mobile App & Performance Marketing – Big Basket), Pallav Jain (Business Head – PayU), Naveen Kukreja (Co-Founder & CEO – Paisabazaar.com; CMO – Policybazaar.com) and AshishBhansali (Problem Solver. Product & Technology – ALT Digital Media Entertainment Ltd.). The topics that were discussed included Tomorrow of Today, Social Media’s New Mantras, Artificial Intelligence – Mastering the monster we have created,Will physical banks exist 5 years from now, DigitalAdvertising: Getting the Pounds for your pennies and Fintech.
Here is a list of all the winners of the DOD Awards 2017 across various categories:
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Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR |
Nikita Shukla Campaign by Radio City |
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Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR |
Music For Vision India for Help Me See by Runtime Solutions |
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Best Content in a Digital Campaign by/for an Electronics Enterprise |
#DhaagaBandhoMannatMaango by Intex Technologies |
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Best Content in a Digital Campaign by/for an FMCG/CPG Enterprise |
Havmor – Made With ‘Real Doodh Dude’ by Prodigitz Media |
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Best Content in a Digital Campaign by/for an Automobile Enterprise |
Mahindra’s Post Sales Platform for Mahindra & Mahindra by Hansa Customer Equity |
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Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise |
HDFC LIFE by Zirca Digital Solutions Pvt Ltd |
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Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise |
Smart Way to Protect Your Loved Ones for ICICI Prudential by Adlift |
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Best Content in a Digital Campaign by/for a Healthcare Enterprise |
Narayana Health – NH Dialogues |
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Best Content in a Digital Campaign by/for a Media/Entertainment enterprise |
Harper Broadcast for HarperCollins Publishers by Iffort |
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Best Content in a Digital Campaign by/for a Retail enterprise |
Outrun for Nike India by 101India |
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Best Wallet |
Vodafone M-Pesa Ltd |
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Best Mobile Payment Product or Service |
Pockets Touch &Paye powered by mobiquity Wallet by Mahindra Comviva |
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Best Digital Payment Facilitator |
Forbes Xpress Digital Payment Systems |
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Best Use of Digital Media/Platform in the Mutual Fund Category |
SBI Funds Management Pvt Ltd – Quick Nivesh |
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Best Use of Digital Media/Platform in the Mutual Fund Category |
myCAMS |
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Best Use of Digital Media/Platform in the Banking Category |
Remitonline by Avenues Payments India |
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Best Use of Digital Media/Platform in the Banking Category |
#ItsBeenAGoodYear by BankBazaar |
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Best Use of Digital Media/Platform in the Insurance Category |
IndiaFirst Life Insurance Company Ltd |
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Best POS Solution |
Reliance Jio Money Merchant powered by payPLUS by Mahindra Comviva |
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Most Disruptive FinTech Product |
NextgenTelesolutions |
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Most Disruptive FinTech Product |
ZestMoney |
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Best Travel App |
Tour Manager Application by Thomas Cook |
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Best Mobile Game |
AsphatXtreme by Gameloft |
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Best Mobile Game |
Sultan: The Game by 99Games |
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Most Innovative Mobile App |
Fit Me Range E-Commerce Tool by FoxyMoron |
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Best Education App |
Young Genie for Abbott by Indegene |
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Best Entertainment App |
Spuul |
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Best Financial Services/Banking App |
XPay Cash Wallet by UAE Exchange & Financial Services |
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Best Financial Services/Banking App |
UTI Mutual Fund App |
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Best News App |
The Economic Times |
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Best Professional Services App |
National Bulk Handling Corporation – Enterprise Mobile APP |
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Best use of Mobile for social and economic development |
MyAgriGuru – Digital Platform for Farmers |
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Best Financial Innovation |
Free Credit Report Integrated with Chance of Approval by PaisaBazaar |
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Best Travel Website |
IRCTC Tour & Travel |
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Best Financial Services/Banking Website |
Way2Wealth Brokers Pvt. Ltd. |
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Best Website in Financial Services/Banking |
IIFL Asset Management |
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Best News Content Website |
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Best Online Classified/Resale Marketplace/Online Booking Website |
Making Doing Business Easy with IndiaMART |
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Best User Experience Website |
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Best Display Marketing in Digital |
Tupperware Kids for Health Program by Bottle Openers Digital Solutions |
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Best Search Marketing Campaign |
344% ROI via SEO for Bajaj Finserv by Techmagnate |
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Best Search Marketing Campaign |
Myntra – Winning new customers via SEO by Infidigit |
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Best Email Marketing Campaign |
Fullerton India Instant Loans by Logicserve Digital |
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Best Campaign through Social Messengers |
#StartSomethingFresh for Wrigley India by Mediacom |
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Best Engagement through Digital Marketing |
Hyundai CrickJockey 2 by ESPN |
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Best Engagement through Digital Marketing |
Care For Milk for Jindal Stainless by Redcube Digital |
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Best Performance-driven Digital Campaign |
Real-Time Search Predictions for BMW by Isobar |
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Best Performance-driven Digital Campaign |
Zest Record Run for Tata Motors by Inextis Events |
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Best Innovation/Creativity in a Digital Campaign |
RSA Security for RSA by Cohn&Wolfe Six Degrees |
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Best Innovation/Creativity in a Digital Campaign |
Live Forex Rates in Ads for Centrumforex by Ethinos Digital |
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Best Digital Integrated Campaign |
Kaya Limited by Schbang Digital Solutions |
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Best Digital Integrated Campaign |
Sleep@10 for Godrej Interio Mattress by Joshbro Communications |
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Best Social Media Integrated Campaign |
TripatiDeepavaliUtsavan by WhiteVox |
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Best Social Media Marketing Campaign |
#DecideYourPrice for Future Retail by Mediacom |
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Best Social Media Marketing Campaign |
Dell EMC India – The Winning Stroke by Timeus Interactive |
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Best Engagement through Mobile Marketing |
ABP News GhantiBajao by Netcore Solutions |
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Best Innovation/Creativity in a Mobile Campaign |
First Car on Google Maps for Maruti by Isobar |
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Best Performance-driven Mobile Campaign |
Make your presence felt this Diwali for Citibank by Publicis Ambience |
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Best Mobile Marketing Campaign – Overall |
Nissan GT-R Campaign by Mcanvas |
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Best Gamification Marketing |
Marvellous Creation Launch for Isobar |
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Best Low-Budget Marketing Campaign |
Digital Launch of Dell Inspiron 15 7000 series Gaming by Gozoop |
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Best Low-Budget Marketing Campaign |
#GoaHunt for Goa Tourism Department by Adfactors PR |
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Best Use of Animation or Motion Graphics |
#NottyPixyBreakingNews for Sony PIX by Tonic Worldwide |
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Best Use of Data Driven Media |
GREEN SIM USERS WITH 8X CONVERSIONS for Mahindra First Choice by Isobar |
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Best Use of Digital for Social and Economic Development |
#SowTheFuture for Mahindra & Mahindra by Interactive Avenues |
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Best Use of Digital for Social and Economic Development |
Livpure – Enabling India to lead a healthy lifestyle by DigitalF5 |
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Best Branded Content |
Be Bold for a change for Vivo by Wat Consult |
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Best Brand Strategy |
Talentrack by Magnon Group |
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Best Digital Marketing Analytics |
ROAS Based Optimization by TravelTriangle |
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Best Digital Marketing Analytics |
ICICI Bank – iCalculate by iProspect |
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Best Experience Marketing |
Ignis Twitter Fetti Machine for Maruti Suzuki by Grapes Digital |
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Best Online Commercials |
ZiddKaroDuniyaBadlo for DainikBhaskar by Tonic Worldwide |
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Best Video Marketing Campaign |
#YogaForEveryone for JCB India by MRM-McCANN |
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Best Viral Marketing Campaign |
Wanted Fair Brides And Grooms by Shaadi.com |
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Best Social Media Marketing Campaign – Special Mention |
Lenskart by Boostnet |
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Best Social Media Marketing Campaign – Special Mention |
Filmfare by WWM |
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Best Social Media Marketing Campaign – Special Mention |
True Makeup Marathon by Avon Beauty Products India |
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Digital Startup of the Year [Company] |
Indus OS |
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Digital Entrepreneur of the Year [Person] |
Santosh Kumar |
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Digital Person of the Year |
Vivek A. Bhargava |
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Digital Marketer of the Year |
ArvindSaxena |
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Digital Enterprise of the Year |
MangoData |
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Best Digital Innovation |
Local Search Marketing for Pizza Hut by Single Interface |
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Best Digital Advertising Affiliate Network |
Admitad India |
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Digital Agency of the Year |
Isobar |
Every year, the Digital fraternity comes together at the Drivers of Digital Summit and Awards to celebrate not only individual successes in the field of Digital, but also to cherish the immense growth that Digital as an industry is contributing to the overall economic and technological development of the nation.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
