e-commerce
Indus Health Plus launches website for Gulf Market
MUMBAI: Indus Health Plus, a pioneer in preventive healthcare today announced the launch of its new website catering to Non-Resident Indians (NRIs) in Gulf http://www.indushealthplus.com/ae. The company through its unique business model will offer preventive healthcare packages to NRIs based out of Gulf countries, enabling them to avail the services in India across various locations.
Customers will have the choice to choose from healthcare packages like Essentia, Superia, Optima based on the age group and medical history. The health packages offered are comprehensive in nature which includes up to 60 essential tests to know health statistics. Indus has set up strategic alliances with well-equipped and renowned hospitals and high end diagnostic centers in 55 Indian cities across 92 centers in 17 states.
The website is developed with an aim to create awareness about benefits of early detection and prevention over curative measures to enjoy a healthy life without financial distress. One can avail these packages for themselves and can gift to their family members to ensure a healthier life. It highlights the USP of Indus healthcare packages along with doctor consultation and availability of reports on the same day.
Mr.Amol Naikawadi, Joint Managing Director Indus Health Plus says, “We have observed that the NRI segment is growing at a steady pace. They have distinct needs when it comes to personal healthcare. With the launch of our new website we are offering preventive healthcare packages to NRI’s catering to their specific needs. The NRI’s are concerned about their health and their family members’ health back home. It also gives us an opportunity to cater to markets beyond India where we see a huge potential and demand for preventive healthcare services. The UAE website is the first step in this direction to make preventive healthcare packages affordable, available& accessible to NRIs. It has been our constant endeavour to offer customer friendly and high-quality preventive healthcare options. As we expand our business in newer markets, we will continue to deliver to this promise. We are offering these services where customers can avail packages in base currency (Dirham) or Indian currency. Our live doctor chat will help customers solve any query & help them choose the right package.”
It has been observed that between July – August especially in southern and western part of India 10 – 15% of NRI’s buy preventive healthcare packages through online medium and 7 – 8 % buys the packages offline. We have witnessed a 12% increase in online purchases as compared to last year on our website. 7.18 million NRI resides in Gulf countries and 75 % of working population is between the age group of 25 – 40 years.
The new website includes following enhancements:
a. Details of centres across India
b. Healthcare packages offered
c. Informative note on lifestyle diseases
d. Insights on preventive healthcare
The customers can also call on toll free number ( India – 0-90490-22222, Gulf – 800 035 702 975) to seek advice and assistance.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
