iWorld
#HaveYouFollowed the brightest talent in Indian entertainment? Get up, close and personal with Twitter India’s new series
MUMBAI: Twitter, a space that connects people through the power of conversation, is set to bring you closer to some of the most promising talent across the entertainment industry in India. Launching the #HaveYouFollowed series, Twitter will be putting the spotlight on director AratiKadav (@AratiKadav), whose debut feature, the sci-fi film Cargo, has been appreciated by cinema lovers across the country. The initiative will also feature a Tweet chat between Arati and noted filmmaker VikramadityaMotwane (@VikramMotwane), the Executive Producer of Cargo and Arati’s mentor, on her journey, voice and future goals as a filmmaker.
Introducing a new series, #HaveYouFollowed, where we'll be turning the spotlight on some of Indian entertainment's most outstanding talent on Twitter. We'll be Listing them here: https://t.co/mU33p87iDi pic.twitter.com/BbxB3nMNqK
— Twitter India (@TwitterIndia) September 30, 2020
The #HaveYouFollowed series aims at engaging with some of the brightest talent from entertainment segments such as film, music, TV, web, comedy, literature, theatre, by bringing their work under the spotlight. By showcasing these artists, Twitter looks at giving them a space to connect with their fans as well as to inspire young aspirants to learn from their journeys.
In the first leg of the series, AratiKadav via her handle @AratiKadav, shared 5 things that she wants people to know about her, and her work. She will also share an exclusive sneak peek to her next work.
Thanks @TwitterIndia for making me the first guest of the super cool #HaveYouFollowed series. Thank you for all the love for Cargo. Follow this thread to know more about my journey and send me your questions using #HaveYouFollowed
— Arati Kadav (@AratiKadav) September 30, 2020
Talking about the activity,Arati commented, “As a newcomer in the entertainment industry, it feels joyful and energizing to be noticed and appreciated for your work. I have a lot of gratitude for the positive response my film Cargo has received from people across the country and on Twitter. I am thrilled to now make my debut on Twitter’s new#HaveYouFollowed series, and eagerly look forward to engaging and connecting with people directly.”
As part of the activation, VikramadityaMotwane (@VikramMotwane) will have a conversation with Arati, asking her questions about the inspiration behind her work, her journey to becoming a filmmaker, and her favourite memories from Cargo. The interaction will take place using Twitter’s latestconversation settings that give people control over who can reply to their Tweet – everyone (this is the default setting), people one follows, or only people they mention. Fans on Twitter will be able to Tweet in their questions using the hashtags #HaveYouFollowed and #AskArati, and get to know her first hand.
#HaveYouFollowed @AratiKadav? I have been continually impressed with her imagination and brilliant storytelling. I’ll be tweet-chatting with her this evening at 4.30PM. Send me your questions for her using #HaveYouFollowed and #AskArati https://t.co/noSe1Xpkwh
— Vikramaditya Motwane (@VikramMotwane) September 30, 2020
VikramadityaMotwane, too, shared his thoughts on the activation, saying, “I’ve worked with Arati very closely, and she’s an incredibly talented filmmaker. I am happy that through the new#HaveYouFollowed series, Twitter is turning the spotlight on well-deserving talent in the entertainment industry, and creating a fun space to promote interaction between them and those who admire their work.”
Twitter India (@TwitterIndia) has also curated a List titled “#HaveYouFollowed”. A List is a curated group of Twitter accounts. While browsing online, it can get overwhelming to discover the latest conversations that one may find interesting. Hence, anyone can create their own Lists or follow Lists created by others, making it easier to find what they are looking for.
Talking about the series, Cheryl-Ann Couto, Partnerships Manager at Twitter India, said, “Twitter’s audiences have always been super enthused about entertainment updates and often take over the service to appreciate and engage with their favourite artists. It only seemed fitting to take these conversations a step further by turning the spotlight on some of the brightest talent in Entertainment so that their fans and future fans know where to find and interact with them and their work. We’re excited to launch the #HaveYouFollowed series and hope to bring as many deserving artists and their work to people’s attention.”
With subsequent episodes under #HaveYouFollowed series, the service would keep on adding the participating talent to this List, making it easier for people to follow them and get to know more about their work.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
