iWorld
Google launches support for tamil languages ads
MUMBAI: Google India announced the launch of Tamil language support for its advertising products – Google AdWords and Google AdSense to support the Tamil language web publishers and also help advertisers to reach out to the large base of Internet users in Tamil. With this launch, Google has now scaled support for Indian language advertising to cover Hindi, Bengali and Tamil.
Advertisers will now be able to develop a rich and seamless campaigns to target their audience through Tamil-language search and display ads. In addition to that, content creators who have websites and blogs in Tamil will be able to sign up for Google Adsense and run ads on their content and attract advertisers from across the globe.
According to Google India, Director – Google Marketing Solutions, Shalini Girish, “Majority of India’s Internet users are not fluent in english, and we have been very focussed on enabling Indian language support across our key products to make the Internet more useful for everyone. With the launch of Tamil support in our advertising products, today we are enabling both the content creators and advertisers to connect with the Indian language users in their languages. We saw a huge acceleration in Hindi content creation, when we launched support for Hindi languages, and we hope that the addition of new languages like Bengali (launched late last year) and now Tamil will provide the necessary boost to content creation in local languages and grow digital advertising in Indian languages.”
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
