e-commerce
GoDaddy announces availability in Hindi, Marathi and Tamil to enable more small businesses
MUMBAI: GoDaddy Inc., technology provider dedicated to small businesses, has announced availability in Hindi, Marathi and Tamil to enable more small businesses (SMBs) across India to build strong online presences. GoDaddy SMB products, its website, marketing, and award winning customer support will be available in the three new languages, helping to empower the 88 percent of India’s population which is not conversant in English.
GoDaddy is the first internet domain registrar and web hosting company in India to go local and offer products and customer service in regional Indian languages. The strategy is led by a vision to develop and rollout localized language offerings which mirror India’s Internet growth, a bulk of which is coming from regional locations that are also hotbeds of SMB and entrepreneurial activity in the country. Research from Target Group Index (TGI) suggests that as much as 61 percent of India’s prolific internet growth is now coming from its regional belts.
“The growth of India’s internet and initiatives such as Digital India are intrinsically linked to millions of small businesses coming online and leveraging technology to drive business growth. In a country, where 22 languages are recognized and more than 1500 dialects spoken, local languages play a significant role. I am happy to learn that GoDaddy, a leader in the domains and hosting industry is taking the lead to launch its products and services in multiple Indian languages. This will go a long way in helping bring India’s SME and their businesses online,” said NIXI CEO Rajiv Bansal.
“GoDaddy is committed to helping small businesses grow and in helping eliminate barriers that prevent them from getting online. By localizing customer touchpoints, including our website, customer care, marketing and products, GoDaddy is focusing on being closer to its customers,” said GoDaddy India and Australia VP and managing director Rajiv Sodhi.
India is the world’s second-largest internet market and is also home to the second-largest SMB base globally, with over 51 million business that form the very fabric of its economy. According to data from TGI, 73 percent of those SMBs are located in India’s tier two and three cities. That said, according to 2015 survey by RedShift Research and GoDaddy, around 63 percent of India’s small businesses don’t have their own website. For most of these businesses, building a digital presence can be seen as complex and intimidating, and since a majority are non-English speaking, their ambitions of having an effective online presence may seem perceptibly beyond their reach. GoDaddy’s customer touchpoints now available in Hindi, Marathi and Tamil, can go a long way in helping India’s SMBs overcome language barriers and go online with ease.
A significant aspect of GoDaddy’s regionalized offering is a highly localized, integrated and multi-lingual marketing campaign. Along with digital advertising, the campaign features a new television commercial in Hindi, Marathi and Tamil showcasing the journey of a traditional small business owner woven around the classic and symbolic song ‘Nanha Munna Rahi Hoon’ to inspire India’s budding entrepreneurs to dream and follow their ambitions. GoDaddy’s marketing in local languages aims to educate scores of SMBs and entrepreneurs in India about the benefits of having a compelling online presence and what it can do for their businesses.
Headquartered in Scottsdale, Ariz. U.S.A., GoDaddy also has offices across other locations including in Washington, Massachusetts, Iowa and California in the U.S., and international locations in Australia, Brazil, Canada, India, Mexico, Netherlands, Singapore and in the U.K.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
