iWorld
Gaana Originals unveils Love Edition Season 3 with India’s Most Popular Musicians
MUMBAI: Music is undoubtedly the most universal language of love. After the success of Gaana Originals Season 2 last year which achieved more than 220 mn playouts, the music app touted to be one of India’s largest has now launched the third edition of its Originals – Love Edition, and it promises to be bigger and better this time around.
The album features an impressive lineup of artists, ranging from Salim – Suleiman, Papon, Meet Bros, Tony Kakkar, Ankit Tiwari, Arko, Sonu Nigam, Kumar Sanu, Dev Negi, Nikhil D’ Souza and Sonu Kakkar among others, the latest season has already launched 4 tracks – ‘Aawara Shaam Hai’, ‘Neendo Se Breakup’, ‘Follow Me’, and ‘Zaroori Hai Kya Ishq Mein’. These tracks are based on the common theme of love and longing are the perfect feel-good ballads that'll remind you of your first crush or celebrate the special connection you enjoy with your other half. These tracks have delivered more than 40 mn playouts in the last 1 month.
Speaking on Gaana Originals, music composer Salim Merchant said “Originals are the best and purest form of music that comes straight from the heart of an artist. It requires dedication and continuous effort to keep on innovating and staying relevant over time, which is really difficult and rare in today’s scenario. I really appreciate the efforts of the Gaana team in putting together a platform for Independent artists to showcase their talent and creativity”.
“Love is best set to music—no matter where you may be. It's hard to think of a more universal human emotion than love, and over the last two years we have delivered a great list of love tracks for our users to fall back on, no matter the circumstance. With Gaana Originals Love Edition, we have collaborated with some of the most gifted musicians in the country to ensure that in the throes of 2019, music lovers have the choicest of melodies to fuel their love lives”, Prashan Agarwal, CEO, Gaana said
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
