iWorld
Fanmania Brings Back Kaisi Yeh Yaariyan Season 3 as a VOOT Original
MUMBAI: It’s a “Summer of Love” on Viacom18’s Video-On-Demand Platform VOOT. Upping the heat is the much loved and much awaited series, Kaisi Yeh Yaarian Season 3, with entertainment’s one true pairing Parth Samthaan and Niti Taylor reprising their roles as Manik and Nandini. Deep diving into a slew of emotions, trendsetting the next level of swag and exploring love in all its new age glory, the rebooted Kaisi Yeh Yaariyan promises to be 3 times cooler, 3 times mushier and 3 times more romantic. Produced by BBC Studios and powered by Veet, the 13-part series will premiere on 15 May with new episodes releasing every Tuesday and Thursday only on VOOT.
Elaborating on the launch of the show, VOOT – Content Head, Monika Shergill said, “Kaisi Yeh Yaariyan has consistently been amongst the top performing shows on VOOT and we realised that no other youth show matches the appeal and connect that KYY has with the millennial audience. The return of KYY 3 as a VOOT Original is a testimony to the power of fandom and at VOOT, we believe that understanding these fans is the new superpower that we need to build as content creators and platforms.”
Speaking about partnering with VOOT on Kaisi Yeh Yariyaan RB South Asia Health, Chief Marketing Officer, Pankaj Duhan added saying, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms VOOT and The Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”
Speaking about the show and its following (SVP and GM, South and South East Asia, BBC Studios), Myleeta Aga said “Kaisi Hai Yeh Yaariyan Sseason 3 has been much anticipated by fans and we are thrilled to announce the premiere on 15th May on VOOT. The story and characters, specially MaNan, are as compelling and engaging as ever and we have taken the production design to the next level – viewers will not be disappointed.”
Of the fans and for the fans, Kaisi Yeh Yaariyan 3 delves into Manik and Nandini’s coming of age romance and the varied emotions of being young and in love. Joining the yaars this edition are many popular faces, Pranay Singh Pachauri, Kishwer Merchant, Charlie Chauhan, Barkha Singh, Radhika Bangia and Meherzan Mazda in pivotal roles that add to the unexpected twists in the show.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
