iWorld
ESPN India and Twitter launch #TwitterPostbox for sports lovers
MUMBAI: ESPN India and Twitter have come together to launch #TwitterPostbox, a daily utility service for sports fans. Sports enthusiasts can subscribe for free to their favourite sport to get a Daily Direct Message on the day’s best sports stories by simply sending a Tweet.
To subscribe to #TwitterPostbox, fans have to follow @ESPNIndia and Tweet to @ESPNIndia with #Cricket or #Tennis or #Football or #Olympics or #F1 to know the latest on their favourite sport. They can also subscribe to multiple sports at a time by Tweeting with multiple hashtags in a single Tweet. This one-time subscription will ensure fans receive a Direct Message from @ESPNIndia on Twitter everyday. The Direct Message will contain @ESPNIndia’s Top Tweet of the Day on the sport a user has chosen; the Tweet will include a link to a published article that users can click on and read more.
Twitter India head of sports partnerships Aneesh Madani said, “Twitter is the best place to wake up to and see what is happening in the world, and we are very excited to partner with ESPN India to launch a first-of-its-kind daily utility service for fans to be served directly with the best news of the day from their favourite sport.”
ESPN India business development director Gaurav Thakur too added, ““ESPN India website and app will offer the entire spectrum of sports of interest to Indian sports fans and launching #TwitterPostbox in partnership with Twitter resonates with our mission to serve every sports fan anytime anywhere. We’re thrilled to be the first partner globally to launch a daily sports utility service via Direct Messages on Twitter.”
@ESPNIndia’s partnership with #TwitterPostbox will ensure that Twitter continues to be a fan’s live connection to the world of sports every day — bite-size news, pushed directly, for the sports fan on the go, so that you don’t miss a thing.
iWorld
Imdb launches Dekh Bhais to simplify entertainment discovery
New creator-led series hosted by Rohan Joshi and Aaditya Kulshreshth turns scrolling dilemmas into lively conversations.
MUMBAI: Imdb has decided to end the endless “what to watch” scroll with a double tap of desi banter and smart recommendations. The world’s most popular source for movie, TV, and celebrity information has launched Dekh Bhais, a fresh digital series designed to make entertainment discovery fun, relatable, and effortless. Hosted by popular comedians and content creators Rohan Joshi and Aaditya Kulshreshth (better known as Kullu), the show streams across Imdb’s social channels and transforms everyday viewing confusion into candid, opinion-filled conversations.
Produced by Only Much Louder (OML) in collaboration with Imdb, Dekh Bhais cleverly showcases Imdb’s powerful discovery tools including Advanced Search, Interest pages, trending widgets, curated lists, and personalised recommendations through sharp, culturally resonant discussions.
Each episode features the hosts and a guest diving into personal favourites, pop culture references, genre preferences, and unexpected picks. The conversation culminates in a custom Imdb watchlist tailored to the chat, giving viewers a ready-to-binge lineup of recommendations.
Yaminie Patodia, Head of Imdb India, said, “Choosing what to watch today is more complex than ever. With Dekh Bhais, we explore the powerful intersection of personality-led recommendations and the rich insights available on Imdb. It creates a dynamic and entertaining way to navigate an overwhelming range of choices.”
Rohan Joshi shared: “We’ve all had that moment when we want to watch something but end up spending 20 minutes scrolling and second-guessing. Dekh Bhais is basically that scrolling session brought to life, but louder, more opinionated, and hopefully more useful.”
Kullu added: “IMDb has been a big part of my life since childhood. Our show mirrors how we actually discover films and shows in real life through jokes, debates, nostalgia, and strong opinions but it also shows how Imdb can help you cut through the noise.”
The opening slate explores different viewing moods and genres, with more episodes rolling out in the coming weeks. The series is now streaming on IMDb’s Youtube and Instagram channels, and is also available on Spotify, Apple Podcasts, and Amazon Music.
In a world drowning in content choices, Dekh Bhais arrives as the perfect desi shortcut turning “too many options” into “here’s exactly what you’ll enjoy tonight.” With two sharp comedians at the helm and IMDb’s trusted data in the backseat, finding your next favourite watch has never been this entertaining.
