iWorld
Eros Now Enables ‘Watch Offline’ Feature on Android Devices
MUMBAI: Eros International, announced today that Eros Now, its digital over-the-top distribution service for Indian language entertainment, has enabled its ‘Watch Offline’ feature on all Android devices for premium Eros Now subscribers at no additional charge. The service shall soon be available across all iOS devices as well.
Eros Now’s Watch Offline capability introduces another feature to satisfy the on-the-go lifestyle of our Eros Now subscribers across 135 countries. The new feature allows Eros Now subscribers to watch films when they have limited internet connectivity or low bandwidth while using the entertainment service. As part of the Premium subscription service, subscribers can now download movies from the service to their device for immediate viewing offline for as little as Rs.99 ($1.49) per month in India or $7.99 for international subscribers. To ensure the Watch Offline experience meets the demands of users, a choice of quality formats is available to expedite downloads and maintain the storage used for movies downloaded.
Commenting on the feature update, Rishika Lulla Singh, CEO, Eros Digital said, “As consumers lifestyles evolve, they are constantly looking to access and consume entertainment on-the-go. Eros Now believes in exactly this concept – providing endless entertainment at consumer’s finger tips, anytime, anywhere. With Watch Offline, we have made our films more accessible to our subscribers who no longer require an ongoing internet feed to enjoy the extensive catalogue of films on Eros Now. We will also soon be rolling out the feature to Apple consumers, introducing the offline feature across all iOS platforms.”
Watch Offline features:
• Unlimited playback of the titles downloaded to the device
• Download quality options are High, Medium or Low Bandwidth
• Storage management provided
• Browse ErosNow or use other services on the device while downloading
• My Downloads in Eros Now application displays titles available for offline playback
• No internet connection required to watch titles in My Downloads
• “Only download on wi-fi” option available in My Downloads
• Manage downloads stored on device
The offline viewing feature is the latest product enhancement attracting users and subscribers to Eros Now. Additional in-app features include regular updates of the latest Hindi, Tamil and other Indian language titles; the ability to customize content by creating personal watch lists; video progression, allowing users to continue watching content from where they previously left off and multi-language subtitles. All features are available to users across the globe accessing the app via any device.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
