iWorld
Eros International to offer top rated TV content on ErosNow
MUMBAI: Eros International plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, today announced that it is adding top Bollywood television content to its large selection of movies and music content on its online streaming platform, ErosNow (www.erosnow.com).
Beginning in May, 2014, ErosNow free as well as paying subscribers will have access to the highly popular television programming ranging from top rated current serials and soaps to reality shows such as Balika Vadhu, Uttaran, Sasural Simar Ka, Beintehaa, Rangrasiya, Sanskaar (Season 2), Madhubala, Comedy Nights with Kapil and Khatronke Khiladi (Season 5). These programs will be available on ErosNow within 36 hours of their television premiere in India with thousands of hours of catch up episodes.
Speaking on the development, Rishika Lulla Singh, Chief Executive Officer of ErosNow said, “ErosNow is the only unique online streaming service in the world to offer both current and classic Bollywood blockbusters, music videos and popular television shows. The addition of even more premium television content offers our subscribers the instant access they crave to today’s most compelling and highly rated TV shows and series in India.”
ErosNow is available across multiple platforms and provides subscribers with thousands of hours of free content through their PC, smartphone or tablet just by signing up for an ErosNow account. Subscribers can also choose to purchase a premium ErosNow subscription that provides access to the latest online premieres, HD quality content, and offers downloading capabilities across multiple devices for quality entertainment on the go.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
